Paris Hilton's trademarks are no joke

Despite a persona as a celebrity/tabloid/reality star, Paris Hilton (or her advisors) knows a thing or two about trademarks.  I happened to catch her on Jimmy Kimmel Live last night while channel surfing and she brought up the fact that she had registered and protected...

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Love it or leave it – Staples®

Love it! Here is the Staples® office supply store logo: Why do love it? It is Simple.  It has a Message.  It is Subliminal and contains a Double Entendre.  The “L” is a “staple”.  A staple is a type of office supply. but it also...

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Love it or leave it – The Hut

Leave it – The Hut Apparently Pizza Hut, in an effort to turn itself around in this economy is re-branding itself as “The Hut” with a new logo. See: http://www.idsgn.org/posts/pizza-the-hut/ To me, the Hut does not sound like a place to get a great mean. ...

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Love it or Leave it – Citi Field logo

Citi Field logo – leave it This logo for the new New York Mets stadium fails for several reasons. – It looks like the Domino pizza logo. – It conveys nothing about Citi financial services or baseball (OK, I admit it does contain an umbrella...

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Love it or leave it – FedEx logo

Love it or leave it – trademarks that impress me or disappoint me FedEx logo (love it) I am very fond of the FedEx logo. The name and logo convey speed.  There is a hidden arrow in the logo subliminally suggesting speed and getting your...

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