This week Major League Baseball celebrated its annual all-star game. The MLB logo is a classic – simple, red-white-and-blue, and has not changed in decades. The logo has been been used and registered since 1968.
The effectiveness of the logo is that it communicates the message — official baseball league services or products – and is easy to print on uniforms, helmets, etc. And it has been imitated many times. Numerous professional sports leagues now borrow the silhouette idea – including the NBA, PGA tour, IndyCar Series racing, and others.
Did you know the Yankees pinstripe uniform is a registered trademark?!
Description of Mark: The drawing is a two-dimensional representation of the mark, which consists of the design elements and color combinations appearing on a three-dimensional baseball uniform worn by players in applicant’s games and exhibitions.
Many other professional sports teams have also registered their uniform designs as trademarks, such as:
Why do these teams protect their uniform designsa and color schemes? What if a rival start up league began and borrowed uniform designs? Could customers be confused? And how much money do the teams make in uniform sales?
Lesson: Anything that distinguishes your brand (or team!) from the competition can be a trademark, even pinstripes.