Choosing a new trademark

When launching a new product or service, or re-branding an existing one, here are a few quick tips for coming up with a great trademark: Be creative. Some of the best names are ones you had never heard of before they were created.  Google. Kodak....

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Strong vs Weak Trademarks

Some trademarks are entitled to greater protection than others. There are five basic types of marks, presented below in order from those with the most protection to the least, they are: Coined: completely new and made up terms, such as Exxon® for oil and gas...

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Recent Trademark Registrations

Here is another sampling of some recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks which are being protected.  (These are all public records – click on trademark name or logo to view USPTO records.)...

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Name that trademark

Recently, the world of music lost guitar wizard Les Paul.  A Les Paul® is a brand of guitar, and a registered trademark.  Trademarks are anything that distinguish your goods or services from the competition.  Les Paul’s name was stamped or labeled on the guitars he made...

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