Love it or leave it – ally bank

ally bank used to be GMAC Financial Services. See here: http://www.ally.com/ally-story Given the troubles in the last year with GM and the GM brand (including bankruptcy, government funding, and floggings in front of congress), GMAC changed its name. A good idea to change the name, sure....

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Recent trademark registrations

Here is another sampling of some recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks which are being protected. (These are all public records – click on trademark name or logo to view USPTO records.)...

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Love it or leave it – AMAZON name and logo

AMAZON.COM is ubiquitous as an online retailer.  And the company/brand continues to grow… the Kindle, online data storage (Amazon A3), and as of this week AmazonBasics branded electronics products (Wall Street Journal story here). Amazon® is a great trademark.  The name represents size (huge), earth and nature,...

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Favorite free trademark search sites

When developing a new brand name, the second step (after brainstorming possible ideas) is to do some preliminary searching to see if there are any obviously conflicts in use that could present an infringement and/or registration issue.  Of course, it is also recommended that after...

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