WSJ.com (via mentalfloss.com) had a great article this week telling the story and derivation of some very successful electronics names (including Nokia, Nintendo, and Kodak).
The common theme is that they are all creative (CISCO is short for San Francisco; ATARI is from the board game Go; CANON is from “Kwanon” after the Buddhist goddess of mercy; MAGNAVOX is Latin for “great voice”). Many are made up words or creative twists on existing words, or inspired by foreign language terms.
If your goal is to have a big brand someday, having a strong trademark makes the climb to the top a lot easier. A brand name such as COUNTRY HARDWARE STORE or SEARCH ENGINE MARKETING PRO is nearly impossible to make stand out from the field of competition – and a nightmare for lawyers trying to protect it.
Lesson: Dream big, and dream up a great trademark to help your brand get there!