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Update: social media influencing trademark disputes

Posted by ipelton on: October 28th, 2009

The “VERMONSTER” beer trademark dispute with the makers of MONSTER energy drink has been settled, allowing the brewer to keep using the VERMONSTER name provided it does not use it with energy drinks.

See article in Burlington Free Press:  ‘Vermonster’ trademark dispute settled

A statement from Rock Art brewery touting the role of social media and the fans here.  As a result of the overwhelming publicity, a senator and the CEO of Monster’s parent company got involved.  And all within the span of about two weeks.

Given the success of the social media tactics in the case, look for others to mimic it in the future.

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