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Protecting the Value of Your Brand – Article

Posted by ipelton on: November 30th, 2009

A brief article by yours truly was recently published by the Association of Shareware Professionals:

EMP Article – PROTECTING THE VALUE OF YOUR BRAND (click link to launch PDF)

In a nutshell: Because your brand is critical to success, protecting your brand name is a necessary and
valuable investment in the vitality of your product.

If you belong to an association or organization that could benefit from IP tips, please let me know – emp (at) tm4smallbiz (dot) com.

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