Telling a story about your brand

A brand, including a trademark brand name,  can be much more than just a name.  The trademark can be part of a whole story told by a brand and its marketing. Seth Godin who always has thoughtful and provocative thoughts about marketing, branding, business on...

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Recent Trademark Registrations

Here is another sampling of recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks which are being protected. (These are all public records – click on trademark name or logo to view USPTO records.) COMPASS...

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Madness of March Basketball

Everyone is filling out their basketball brackets today, trying to figure out which will be the correct upsets to pick.  The NCAA has created a veritable branding powerhouse with MARCH MADNESS® and THE ROAD TO THE FINAL FOUR®.  Story has it that the name was...

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