Telling a story about your brand

A brand, including a trademark brand name,  can be much more than just a name.  The trademark can be part of a whole story told by a brand and its marketing. Seth Godin who always has thoughtful and provocative thoughts about marketing, branding, business on...

Read More

Introducing smar(tm)ark newsletter

The first edition of my new monthly newsletter was published today. Read it here: smar(tm)ark newsletter from Erik M. Pelton & Associates, PLLC. Sign up for future issues here: http://visitor.constantcontact.com/manage/optin/ea?v=001rxf2VXOUUET1GvklHA–wg%3D%3D Thanks for reading!  Any comments or topic ideas are welcome.

Read More

Recent Trademark Registrations

Here is another sampling of recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks which are being protected. (These are all public records – click on trademark name or logo to view USPTO records.) COMPASS...

Read More