- Nice design, particularly the unique “C” font. But not a unique name, and not sure what ride horses has directly to do with basketball or with Cleveland. I like their 1980’s logo even better. The new logo is a little too trendy.
- Grade: B-
- Magic is a odd name, but it is unique. It is not plural, a characteristic it shares with only a few other pro sports teams. It of course is a nod to the Disney “Magic Kingdom.” But it has little or nothing to do with athletics- and for the same reason I find the Washington Wizards to be a bizarre name.
- Grade: C+
- Another team name that is a victim of relocation. The Lakers name was a good unique fit for Minnesota. It has nothing to do with L.A. The logo is really just a nice font and a basketball. Not real creative imagery. Pros: little change of the year and much success has made the logo somewhat iconic.
- Grade: C+
Overall, I give the Spurs and Celtics the highest grades among the playoff teams remaining. Note that I really like several of the non-playoff team logos as well (in particular the 76er’s, Nuggets, and Piston are all great, unique and fit their population base). Because the Spurs fits perfectly for Texas and their name, colors, and design fit together seamlessly, I give San Antonio the nod as the champion brand among the remaining NBA playoff teams.
What is your favorite NBA brand?