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Newsletter content © 2010 Erik M. Pelton & Associates, PLLC. All Rights Reserved.
Here is a variety of recent USPTO-related news and announcements [It is great to see the USPTO communicating with the public more frequently and in more ways]:
The .CO domain is now live. I recommend protecting your major brand and domain names by registering the corresponding .CO domains. Yes, this is highway (internet superhighway) robbery, but it is better than losing traffic or spending money to go after a cybersquatter. A few dollars spent up front to register them could save you a fortune and a headache later if you must deal with a cybersquatter or lost traffic. My earlier (longer) blog post about the .CO domains name can be found here: Should I register a .co domain name?
I am now the owner of ipelton.co, tm4smallbiz.co, and apptorney.co.
Have you decided to register any .CO domains or are you passing up this opportunity? Let us know in the comments.
A new Chipotle location opened this month around the corner from our offices. I enjoy their food! And I enjoy their trademark name and logo. The “Chipotle” name is suggestive of a place serving Mexican food. “Suggestive” means that it does not directly tell you that they serve Mexican, but it gives you a hint.
The simple logo – simple warm colors, simple block lettering, and simple design of a pepper – are pleasant to look at, add to the suggestiveness with the pepper design, and represent the restaurant chain well. The store architecture and menu also generally fit with the simple style and design.
I also like that the company understands the value of the brand – they own more than 20 trademark registrations, including several logos and slogans:
Lesson: A brand need not be complex to be unique and to communicate with consumers. In my opinion, CHIPOTLE does just that.
Tips for Effective Negotiating:
You can’t always get what you want, But if you try sometimes you might find, You get what you need
– Rolling Stones (1969)
The following stages of negotiation are covered in this presentation I gave last week to an audience at the Software Industry Conference: