Blog

You can brand anything… even a city

Posted by ipelton on: July 18th, 2010

Creative markers can brand anything, and so can you. Any product or service can feature a catchy name, slogan and/or logo.

As I traveled last week to Dallas to speak about trademarks at the Software Industry Conference, I was thinking about well marketed cities and states, and their trademark slogans. Note the difference between a common nickname, versus a marketing slogan that was developed, promoted and protected.

Here are some of the more well known ones (click links for USPTO records):

And one that I have helped protect:

Are their others that you like? Let us know in the comments.

Lesson: If a good slogan can help a city or state promote itself, imagine what it can do for your business!

Other Resources:

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