What makes a good trademark?

Great trademarks are all around us. What makes them great? Here are some of the attributes of an excellent brand name and trademark: unique in the industry; creative; suggestive of the services or products sold; resonates with customers; easy to remember, easy to find; and...

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Keeping Busy

The last few months have been even busier than usual here at Erik M Pelton &Associates. Thanks to exciting clients and new speaking opportunities, there has been little time to stop and reflect on all the activity. Here is a brief re-cap: We have represented...

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Best Logos: 2010 MLB Playoff Edition

Four teams remain in the battle to crown a winner of the World Series (a registered trademark, see here). In the American League, the Yankees and Rangers are playing each other; in the National League, last year’s champs the Phillies are facing the Giants. Of...

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