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Thursday, April 28th, the USPTO is hosting a seminar on electronic filing tips. The USPTO website says:

USPTO Seminar on Trademark Electronic Filing

On Thursday, April 28, 2011, from 9:30-11:30 a.m. in Madison Auditorium South, the United States Patent and Trademark Office (USPTO) will host a seminar on trademark electronic filing.   Mr. Craig Morris, Managing Attorney of the Trademark Electronic Application System (TEAS), will demonstrate the use of various TEAS forms, explore best practices, and answer any questions about electronic filing. 

The event is open to the public as well as staff of the Trademark Operation and other USPTO areas.   Due to technical limitations, the event will not be webcast.   Please register (including USPTO employees) by April 26, using the online registration form.  

Registering a brand name, slogan, or logo is a very good idea as it enhances your protection and value of the trademark. But as I have noted many times before, filing a trademark application is full of obstacles, both practically and legally.  Anyone planning to file a trademark application should be aware of the many ways that an error that could made to prevent it from becoming registered or to limit its effectiveness even if registered. For example, any one of the following could cause a problem in the application process or effect the rights granted in a trademark registration:

  • Failing to search first.
  • Not including the proper logo or wording as the “drawing.”
  • Listing the owner incorrectly.
  • Not knowing whether the trademark is currently “used in commerce.”
  • Using an improper description of goods or services.
  • Not know if a trademark used as a “collective membership” or “certification” mark?
  • Not knowing the difference between filing with the U.S.P.T.O. TEAS form or its TEAS-Plus form?
  • Not properly signing the application.
  • Not receiving USPTO emails.

Unfortunately, while many activities of the USPTO are broadcast online, this one will not be.

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