Google this week unveiled a plan to sell and rent laptops. Sound like a great idea in my opinion as it promotes their browser/OS and promotes their vision of a cloud based world with little if anything stored on the user’s computer.
Google’s browser based operating system is called Chrome. But there is no USPTO registration for name and it does not appear that Google has ever applied to register the name!
Google’s new laptop project is called “Chromebook“, a clever name building on the “Chrome” brand. But is Google again leaving itself exposed to trademark and domain name troubles by failing to try to register the name? There is no record of an application to register the name in the USPTO records. Ideally, a new brand name launch like “Chromebook” should be filed with the USPTO as soon as the name is finalized – well before the actual launch oft the product or service. At least Google has filed to register the Chrome logo design.
Maybe Google has not filed to register Chrome because there is a fair chance a USPTO application would be rejected — see the following registrations for CHROME for software goods or services: 2902488, 3951287, 3360331, 2459440. If so, then why did Google build a significant portion of its future – worth billions of dollars no doubt – around a brand it could not protect well?!