The Falls Church Economic Development Authority has partnered with local intellectual property attorney Erik Pelton to obtain trademark protection for the city’s THE LITTLE CITYSM slogan and logos. “We are proud to be a part of this exciting campaign to raise the visibility of Falls Church as a strong and vibrant community,” said Mr. Pelton, who donated his legal services to file three federal trademark applications on behalf of the EDA.
THE LITTLE CITYSM is a branding campaign developed by Falls Church marketing firm SmithGifford Communications. The campaign is featured in publicity for the 24th annual Washington Area Music Awards, known as “the WAMMIES,” and its February 28th awards show co-hosted by Kojo Nnamdi. According to Mr. Pelton, as the city encourages local businesses and residents to embrace and promote the new slogan, trademark protection becomes increasingly important. “There is only one ‘Big Apple’, and now there will be only one place known as ‘The Little City,’” he said.
Mr. Pelton is the founder Erik M. Pelton & Associates, PLLC, a boutique trademark law firm in Falls Church representing businesses and entrepreneurs around the world. The firm has registered more than 1,000 trademarks, and has successfully represented clients in numerous trademark disputes. More information about the firm is available at www.tm4smallbiz.com.
Erik Pelton, Attorney at Law