Anatomy of a certification trademark

The great majority of trademarks identify the source of services or goods offered by the owner. But there are a few categories of special trademarks. Once such category is “certification marks.” What is a Certification Mark? In the words of the USPTO, “Trademarks or service...

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Love it or Leave it: HEINZ ketchup logo

Not all brand logos and themes come from an obvious source. I was recently reading a post from friend and consultant Seth Kahan about the “keystones” to a business – the core message and principle. Seth’s post was very perceptive, and often the “keystone” is...

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Chad Barr Interviews Erik Pelton

Does your business create intellectual property? Do you have a web site? What about the name of your organizations and the names of your various brands, products and services? Have you protected all of these legally? Do you know the difference between a copyright and...

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