Anatomy of a certification trademark

The great majority of trademarks identify the source of services or goods offered by the owner. But there are a few categories of special trademarks. Once such category is “certification marks.” What is a Certification Mark? In the words of the USPTO, “Trademarks or service...

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Love it or Leave it: HEINZ ketchup logo

Not all brand logos and themes come from an obvious source. I was recently reading a post from friend and consultant Seth Kahan about the “keystones” to a business – the core message and principle. Seth’s post was very perceptive, and often the “keystone” is...

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