Blog

Speaking Saturday at ABA Annual Meeting: Brand Ownership 2.0

Posted by ipelton on: August 4th, 2011

I am headed to Toronto today for the annual meeting of the American Bar Association. If you will be there, let me know. I will be speaking Saturday morning.

Brand Ownership 2.0 – Navigating the Competing Online Demands for the non-IP Lawyer

Harbour Ballroom Salon B,Convention Level, The Westin Harbour Castle

The rise of social media, mobile applications, blogs and online advertisinghas intensified consumers’ involvement in the development of brand identity.Both businesses and consumers have a proprietary stake in the meaningof a company’s brand. Developments in copyright law, as it relates toprotecting brand assets in cyberspace. Developments in trademark law, relatingto protection of trademark assets in cyberspace.

I am honored to be speaking at this conference which features Supreme Court Associate Justice Stephen G. Breyer and more than 200 continuing legal education programs!

One Response
  1. […] hearing from the USPTO and networking with colleagues, my highlight was speaking on a “Brand 2.0″ panel that featured a lively discussion from an audience including Facebook’s “Chief Privacy […]