I am headed to Toronto today for the annual meeting of the American Bar Association. If you will be there, let me know. I will be speaking Saturday morning.
Brand Ownership 2.0 – Navigating the Competing Online Demands for the non-IP Lawyer
Harbour Ballroom Salon B,Convention Level, The Westin Harbour Castle
The rise of social media, mobile applications, blogs and online advertisinghas intensified consumers’ involvement in the development of brand identity.Both businesses and consumers have a proprietary stake in the meaningof a company’s brand. Developments in copyright law, as it relates toprotecting brand assets in cyberspace. Developments in trademark law, relatingto protection of trademark assets in cyberspace.
I am honored to be speaking at this conference which features Supreme Court Associate Justice Stephen G. Breyer and more than 200 continuing legal education programs!