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Hurricane Irene spawns new trademarks

Posted by ipelton on: September 6th, 2011

In the aftermath of Hurricane Irene, which swept up the east coast and into New England last week, several trademarks have been spawned. Just about any major news item generates a few trademark applications (elections, Osama Bin Laden, Charlie Sheen, etc.) as businesses and individuals seek to take advantage of the immediate recognition attached to the name. 

In less than 10 days, several trademarks applications related to Hurricane Irene have been filed with the USPTO (click brand name for link to USPTO records):

IRENE – filed 08/29/11 for Colognes, perfumes and cosmetics; Cosmetics in general, including perfumes; Eau de toilette and eau de cologne

• Operation IRENE – filed 08/26/11 for Military duffle bags, garment bags for travel, tote bags, shoulder bags and backpacksAirsoft guns for recreational purposes (claiming use of the mark in commerce since 01/01/11 with this specimen)

• WE PLAY IN HURRICANES – filed 08/29/11 for Hats; Headbands for clothing; Jackets; Jerseys; Pants; Shorts; T-shirts; Tops; Wearable garments and clothing, namely, shirts; Arranging and conducting athletic competitions; Entertainment in the nature of competitions in the field of Lacrosse; Entertainment in the nature of professional lacrosse games and exhibitions; Entertainment services, namely, the provision of continuing athletic competitions featuring professional lacrosse games and exhibitions delivered by global computer network or a commmercial online computer service or by cable, satellite, television and radio; Production of radio or television programs

• HURRICANE HUNTER – filed 08/26/11 for Computer application software for mobile phones, namely, software for meteorological mapping and tracking (claiming use in commerce since 08/23/11)

•  THE HURRICANE GAMES – filed 08/29/11 for Hats; Headbands for clothing; Jackets; Jerseys; Pants; Shorts; Tops; Wearable garments and clothing, namely, shirts; Arranging and conducting athletic competitions; Entertainment in the nature of competitions in the field of Lacrosse; Entertainment in the nature of professional lacrosse games and exhibitions; Entertainment services, namely, the provision of continuing athletic competitions featuring professional lacrosse games and exhibitions delivered by global computer network or a commercial online computer service or by cable, satellite, television and radio; Production of radio and television programs

Image of Hurricane Irene from NASA

Image of Hurricane Irene from NASA

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