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Love it or Leave it: Florida Marlins new logo

Posted by ipelton on: December 12th, 2011

The Miami Marlins recently unveiled a new logo design. The design accompanies their move to a new stadium at the start of the 2012 season and a transition from the Florida Marlins.

In a word: hideous. It certainly is bright and vibrant. And maybe that is the right mood for a South Florida team with Latin flavor. But the logo is unappealing to me.  There is of course some suggestion of the “marlin” fish in the upper left design. But at first glimpse I wasn’t even sure of that.

On the positive side, the Marlins were wise enough to file to protect the variations of new logo design in over 30 applications for trademark registration with the USPTO. For example (click image for USPTO records):

  • – Entertainment services, namely, baseball exhibitions, organizing and conducting an array of athletic events rendered live or recorded for distribution through broadcast media; Educational services in the nature of baseball camps, seminars and clinics; Organizing and conducting fantasy sports contests, sweepstakes, and on-line competitions; Production and provision of on-going television, internet and radio programs in the field of sports; Providing news, information, podcasts, web casts, online newsletters, and online journals, namely blogs, all of the foregoing in the field of sports; Organizing community sporting and cultural events; Entertainment in the nature of live performances by costumed mascots, cheerleaders, and dance groups; Fan clubs; Festivals featuring a variety of sports and entertainment activities; Providing sports facilities; Rental of stadium facilities; Providing facilities for sports tournaments
  • – Entertainment services, namely, baseball exhibitions, organizing and conducting an array of athletic events rendered live or recorded for distribution through broadcast media; Educational services in the nature of baseball camps, seminars and clinics; Organizing and conducting fantasy sports contests, sweepstakes, and on-line competitions; Production and provision of on-going television, internet and radio programs in the field of sports; Providing news, information, podcasts, web casts, online newsletters, and online journals, namely blogs, all of the foregoing in the field of sports; Organizing community sporting and cultural events; Entertainment in the nature of live performances by costumed mascots, cheerleaders, and dance groups; Fan clubs; Festivals featuring a variety of sports and entertainment activities; Providing sports facilities; Rental of stadium facilities; Providing facilities for sports tournaments

One thing clearly more hideous than the logo is the new “Billy the Marlin” mascot and outfit:

What do you think of the new logo? 

One Response
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