Based on a search of the USPTO records, 301,786 trademark applications were filed in 2011*. That was an increase of 18,655 more than the 283,121 applications filed in 2010. The increase from 2010 to 2011 was 6.59%.
As you can see from the numbers below, 2011 was just 5,000 applications shy of the record for most applications in a year, set in 2007. If the trends over the last few quarters and years continues, 2012 is likely to set a record for the most trademark applications.
2006: 280,712 new applications
2007: 306,510 new applications
2008: 294,159 new applications
2009: 268,936 new applications
2010: 283,121 new applications
2011: 301,786 new applications
Inside the numbers from 2011*
1st half of 2011: 151,392 new applications
2nd half of 2011: 150,394 new applications
Total registrations issued in 2011: 180,005
Of the 301,786 new applications filed in 2011, nearly 10% [27,930] are already registered and 8,223 have already been abandoned
Total live USPTO trademark registrations: 1,755,578
Some of the most popular terms in 2011 trademark applications:
SOCIAL – 803
NETWORK – 1,063
CLOUD – 872
GREEN – 1,727
MOBILE – 757
BOOK – 657
KARDASHIAN – 42 (an astonishing number for one family!)
I’m not sure what my favorite trademark of 2011 was, but here are two strong contenders:
- - the configuration of the entrance to the Apple Store on Fifth Avenue in Manhattan, registered in 2011 with the USPTO. From NY Times Article: The entrance to the store, on Fifth Avenue between 58th and 59th Streets, is a glass cube, 32 feet on each side, with a suspended Apple logo inside. Customers walk down a circular staircase — or take a cylindrical glass elevator — to the 10,000-square-foot store below. The store will be open 24 hours a day, seven days a week — a first for Apple and an acknowledgment of New York’s status as a round-the-clock city.”
- - registered for “On-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters”
Are there any other trademark filing trends you would like to see measured and reported? Let me know in the comments!
For more information about filings at the Trademark Trial and Appeal Board (TTAB), see my TTABulator™ blog at TTABulator.com
For my full review of the Top 10 Trademark Trends of 2011, see below.
*based in T.E.S.S. search conducted January 5, 2012