Our latest video (below) features 5 basic tips for brand owners to be cognizant of in order to strengthen their brands and enhance the legal protection of those brands. Following these five simple steps will help any small business create and maintain a strong brand.
– Search for conflicts
– Register brand name(s) with the USPTO
– Register other marks (logos, slogans, etc) with USPTO
– Monitor for infringements
– Be proactive
Whether you own a successful small business and are launching a new one, do not leave one of your most valuable assets unprotected. A strong and original trademark attracts customers initially, keeps them returning, and should be protected just like any other precious asset.