Archive for February, 2012

5 Basic Brand Protection Tips for Trademark Owners (video)

Posted by ipelton on: February 10th, 2012

Our latest video (below) features 5 basic tips for brand owners to be cognizant of in order to strengthen their brands and enhance the legal protection of those brands. Following these five simple steps will help any small business create and maintain a strong brand.  

– Search for conflicts

– Register brand name(s) with the USPTO

– Register other marks (logos, slogans, etc) with USPTO

– Monitor for infringements

– Be proactive


Whether you own a successful small business and are launching a new one, do not leave one of your most valuable assets unprotected.  A strong and original trademark attracts customers initially, keeps them returning, and should be protected just like any other precious asset. 

San Francisco trademarks – a photo journal II

Posted by ipelton on: February 8th, 2012

On my recent trip to San Francisco, I saw many wonderful trademarks. Many were for local or small businesses. Of course, I saw a few duds too – mostly because they were very descriptive.

Some of my favorites include

pawsitively groomed

Earthbeam Natural Foods


DooBu Tofu



Invision Optometry


Site For Sore Eyes

Inferno Pizza

and the best…. MR. BLING BLING


 Here are photos of some of my favorites:

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Client success stories

Posted by ipelton on: February 7th, 2012

One of the great joys of working with hundreds of businesses over the years is watching them grow and do wonderful things. Recently several of our clients at Erik M. Pelton & Associates have been in the news for their achievements. We proudly share some of them here… along with links to their trademark registrations!

THE GRANDSONS® – roots rock band THE GRANDSONS will be will be going to El Salvador this month on a tour organized by the US Embassy in San Salvador. During the week-long tour, The Grandsons will perform at schools, theaters, and outdoor venues in and around the capital city. The Grandsons were also recently named finalists in multiple categories of the 2012 Washington Area Music Awards.

RAY’S THE STEAKS® recently re-opened its location in Anacostia neighborhood of Washington, D.C. The Washington City Paper ranks Ray’s The Steaks at East River No. 39 on its list of D.C.’s 44 Most Powerful Restaurants.

GHOST ROBOT®, a multimedia advertising and design company, recently created a video for Cartier (with music by AIR) which was released on the internet to great acclaim – picking up mentions on Women’s Wear Daily, Stereogum, and Jay-Z’s Facebook page. Watch the video below:

MR. MEDIA TRAINING®, the fantastic blog from Brad Phillips and Phillips Media Relations, recently covered “The Ten Worst Media Disasters of 2011” and was interviewed by several radio and TV stations about the subject.

Of course, there are many other client success stories in a wide variety of industries. If you would like to see your business featured here, let us know!


Super Bowl demonstrates the power of brand nostalgia

Posted by ipelton on: February 6th, 2012

After last year’s “big game,” I wrote a blog post titled “Super Bowl commercials demonstrate the power of brands.” Of course, that is still true. And as I have written before, no brand is more powerful in its field than the NFL (“Why the NFL is king of branding“). 

After this year’s run of great Super Bowl advertisement’s I have updated my assessment:

Super Bowl advertisements demonstrate the overwhelming lasting power (= $$) of solid brands. For example, here are some of the longstanding trademarks and brands featured in the promotional activity surrounding Super Bowl XLVI:

– VOGUE – registered for magazines since 1908!

– ROCKY – (registered since 1991) for a variety of good and services including series of motion pictures

DROIDS – (from Star Wars, owned by Lucasfilm) registered since 1985 for toy action figures

SEINFELD – registered since 1993 for television series

BATTLESHIP – (registered since 1968) apparatus sold as a unit for playing a board game having movable pieces

THE LORAX – registered for “books featuring children’s stories; computer, video and audio recordings made on disks, tapes, cassettes, cartridges and CD-ROM by laser and electronic means, all featuring children’s stories” (in use since 1971, registered since 1997)

STAR WARS – registered since 1979 for toy action figures and comic magazines

THE AVENGERS (registered since 1970) – magazines published periodically

G.I. JOE – registered since 1964 for toy military kits

MADONNA – registered since 1985 for clothing

Registered trademarks can last for ever. Strong brands can last forever. While the media – and for good reason – is frequently enamored by relatively new companies like Facebook, Twitter, Groupon, etc., the “distinguished” brands listed above serve as a good reminder that building a quality brand can pay dividends for decades, or even longer.




Trademark guide to Super Bowl® XLVI

Posted by ipelton on: February 3rd, 2012

Sunday is the Super Bowl®. In addition to the football game, Super Bowl Sunday is all about brands – teams, television networks, advertisers, celebrities, and more.

For this year’s game, here is a lineup of some of valuable and important trademarks that will be on display Sunday (click trademarks or images for U.S. Patent and Trademark Office records):

Some of the New England Patriot themed trademarks:

  • – education and entertainment services in the nature of organizing and presenting professional football games and exhibitions; providing sports and entertainment information via a global computer network or a commercial on-line service; organization of sports events; fan club services; educational services, namely, physical education programs and seminars in the field of football; entertainment services, namely, musical and dance performances provided during intervals at sports events; production of radio and television programs, football games, exhibitions, competitions and musical, comedy and dance performances performed before live audiences and broadcast via television, cable television, satellite television and radio broadcast; producing and distributing audio visual and multi-media presentations regarding the sport of football via a global communications network
  • PATS – T-shirts, sweatshirts, jackets, and headwear sold to promote an affiliation or association with a professional football team
  • THE BELESTRATOR – Entertainment services, namely, providing expert commentary on sports events via television or the Internet
  • – Clothing, namely, hats and shirts
  • GRONK NATION – Endorsement services, namely, promoting the goods and services of others
  • WILFORK U UP – t-shirts
 Some New York Giants themed trademarks:
  •  – Jewelry, watches, clocks, ornamental pins, earrings, necklaces, bracelets, charms, collectible and commemorative coins made of precious metal and pendants made of precious metal
  • – Entertainment Services in the Form of Professional Football Games and Exhibitions
  • THE NEW YORK FOOTBALL GIANTS – entertainment services in the form of professional football games
  • – Educational services namely conducting programs in the field of football
Some other trademarks relevant to Sunday’s game:
  • – Arena services, namely, providing facilities for sports, concerts, conventions and exhibitions (pending application)

  • LMFAO (application) – Clothing, namely, Aprons, Braces for clothing, Collars, Corsets, Ear muffs, Gabardines, Gloves, Headbands, Hoods, Jackets, Jerseys, Knitwear, Layettes, Muffs, hats, jackets, Sweat-absorbent underclothes, Underclothes, Wristbands

One of the most talked about ads this week is a HONDA CR-V ad featuring Matthew Brodderick and the Ferris Bueller’s Day Off theme (see below or click YouTube link if video is not loading)

Enjoy the game!

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