Favorite trademark of the week: DERECHO distilled spirits

Posted by ipelton on: July 3rd, 2012

Here in Falls Church, Virginia, we are still putting things back together (literally and figuratively) after the massive but quick storm that hit the area Friday night. With little notice, a “derecho” brought bursts of wind, lightning, and rain. Trees came down, power went out. See below for a few pictures of my neighborhood.

Four days later (each one over 95 degrees), 0ur office is still without internet, phones, or email. I am writing this (3:10 EST) on Tuesday afternoon (July 3, 2012) from a nearby Starbucks which has its power and internet restored – and is thus crowded with others cooling off and charging up.

Five days ago I had never heard of a “derecho!” “Derecho” means “straight” or “upright”  in Spanish and describes  a long straight-line storm. See Wikipedia entry.

It turns out that there is at least one relevant registered trademark:

U.S. Trademark Registration 4116095 was issued in March 2012 for “DERECHO” for use with “distilled spirits.” See USPTO records. What a great name! Suggestive of a wild time, so a good name for an adult beverage.

DERECHO image from

Photos from my neighborhood:


Have a terrific and safe Fourth of July!


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