I recently found an article I wrote for the law school newspaper (Judicial Notice) upon my graduation 15 years ago in 1997. It still rings rather true — while on a day-to-day basis I deal with trademark registrations and disputes and a variety of other tasks and items, the basis for them all are businesses and the people behind them, the people who create and manage the brands, the attorneys who represent opposing parties, the people who purchase a brand’s goods or services, and much more. Without people, there are no businesses or trademarks. Without people, there are no lawyers.
My job as a trademark attorney is interesting not only because I find brands and trademark protection fascinating, but because of the people I get to work with who are behind each of the trademarks.