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Best logos: 2012 MLB Playoff edition – American League

Posted by ipelton on: October 9th, 2012

Now that the Wild Card games are complete, Eight teams remain with a chance to end the 2012 Major League Baseball season as World Series champions.

Of the 4 American League teams, who has the best logo? The best trademarks?  [Click trademarks or logos for USPTO records.]

BALTIMORE ORIOLES

NEW YORK YANKEES

  • The Yankees are probably one of the best known sports teams on the planet. You can’t go anywhere without seeing hats featuring the interlocking NY.
  • They are also very well protected as trademarks. The stadium design, team nicknames, and even the pinstripe uniform are all registered trademarks.
  • Trademark image
  • Trademark image
  • BRONX BOMBERS
  • Trademark image“The drawing is a two-dimensional representation of the mark, which consists of the design elements and color combinations appearing on a three-dimensional baseball uniform worn by players in applicant’s games and exhibitions.”
  • NEW YORK YANKEES
  • YANKEE STADIUM
  • THE HOUSE THAT RUTH BUILT

OAKLAND ATHLETICS

  • The “Athletics” name is rather unique, despite being so obvious. They also have a unique elephant logo.
  • Trademark image
  • OAKLAND A’S
  • Trademark image
  • Trademark image

DETROIT TIGERS

  • The Tigers name is far from unique in sports. But the “D” is arguably iconic.
  • DETROIT TIGERS
  • Trademark image
  • Trademark image
  • Trademark image

Which is best? A very tough decision. Each of the 4 has been around for decades. Overall, I like the Orioles’ logo above the others.  They are unique and cheerful. But the Yankees must get credit for taking advantage of the USPTO trademark registration process to register a large portfolio of for a wide variety of goods and services.

Check back tomorrow for my review of the National League teams!

 

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