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Could you identify the candy in your Halloween trick or treat bag just by its shape? Many of us could identify a lot of them based on a blind taste test. Or from their logos or wrappers.

But did you know that the configuration or shape of products can be registered ‘non-traditional’ trademarks? And in fact, many candy configurations are registered. Here are some examples. Consider it a Halloween treat for my readers!

Click candy name for link to USPTO registration data:

Ring Pop

Trademark image

Fruit Stripe

Trademark image

Blow Pop

Trademark image

Lifesaver

Trademark image

Pez

Trademark image

Candy Lips

Trademark image

Tic Tac

Trademark image

M&M’s

 Trademark image

Twizzler

Trademark image

Skittles

Trademark image

Candy Buttons

Trademark image

Tootsie Roll

Trademark image

Hershey’s Kiss

Trademark image

Toblerone

Trademark image

Altoid’s tin

Trademark image

Dum Dum’s

 Trademark image

Tootsie Pop

Trademark image

 

Which is your favorite candy configuration?

(c) 2012 Erik M. Pelton & Associates, PLLC

2 Responses
  1. Bob Klein says:

    Hershey just got a trademark registration for their 12 segment chocolate bar. Now all you have to do is find a house giving away full-size candy bars!

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