Levi’s does a phenomenal job with their branding a trademarks. Any brand – big or small – can learn from the creativity, reinforcement, protection, and other elements of the LEVI’S brand.
Here are some of the reasons:
- The name is virtually unique. There is no confusion about which “Levi’s” a consumer could be referring to. It is not descriptive or generic.
- Creative “non-traditional” trademarks, including
- the pocket stitching design
- the red tag
- Reinforcement of the brand themes:
- the pocket shape, over time, has become the Levi’s logo
- the red tag shape appears on the building signs of Levi’s stores and elsewhere
- The brand is well protected with many USPTO trademark registrations.
Here are some photos that demonstrate what I am speaking of: