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Anatomy of great branding: LEVI’S

Posted by ipelton on: January 18th, 2013

Levi’s does a phenomenal job with their branding a trademarks. Any brand – big or small – can learn from the creativity, reinforcement, protection, and other elements of the LEVI’S brand.

Here are some of the reasons:

  • The name is virtually unique. There is no confusion about which “Levi’s” a consumer could be referring to. It is not descriptive or generic.
  • Creative “non-traditional” trademarks, including
    • the pocket stitching design
    • the red tag
  • Reinforcement of the brand themes:
    • the pocket shape, over time, has become the Levi’s logo
    • the red tag shape appears on the building signs of Levi’s stores and elsewhere
  • The brand is well protected with many USPTO trademark registrations.

Here are some photos that demonstrate what I am speaking of:

One Response
  1. […] Stadium outside of San Francisco will be the site of the big game.Levi’s is one of the top brands when it comes not only to marketing effectively, but to protecting the brand and its trademarks. […]