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Love it or Leave it: HUBWAY bike sharing name and logo

Posted by ipelton on: February 6th, 2013

Boston’s bike sharing program is called Hubway.  Brilliant! The name of course is a play on “subway” and the fact that on nickname for Boston the “Hub.”

The logo is terrific too… it is based on the crank of a bicycle. And the colors of Hubway are primarily green – which makes sense since bike sharing help reduce energy usage.

And the brand has taken steps to protect itself with several USPTO trademark registrations:

Hubway – registered for ‘Public transportation services, also known as automated bicycle share service, namely, planning, organizing, managing and providing the temporary use of bicycles’

Trademark image- registered for ‘Public transportation services, also known as automated bicycle share service, namely, planning, organizing, managing and providing the temporary use of bicycles’

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