Reason number 3 that I love being a trademark attorney: Practicing what I preach
I find it extremely useful that because I run a small business and have multiple brands – for our law firm, our mobile phone app, our newsletter, our slogan, and more – I too have developed and used trademarks. And I have protected them. Being able to practice what I preach, makes being a trademark attorney great, and it helps me connect to my clients and relate to the decisions they make with their trademarks.
I own nine USPTO trademark registrations. The most recent application I filed was in January for my new weekly newsletter, Tuesday Trademark Tip (Application Serial No. 85817818).
The nine protected names are:
- EXPERIENCE IS OUR TRADEMARK. TRADEMARK IS OUR EXPERIENCE.®
- MAKING TRADEMARKS BLOOM SINCE 1999®
- ERIK M. PELTON & ASSOCIATES, PLLC®
These registrations are so important to me, and so valuable both literally and figuratively, that I have each one nicely framed and hanging in our offices. I gathered several of them together for this photo to show them off: