Archive for March, 2013

Top five reasons being a trademark attorney is great: #3

Posted by ipelton on: March 29th, 2013

Reason number 3 that I love being a trademark attorney: Practicing what I preach

I find it extremely useful that because I run a small business and have multiple brands – for our law firm, our mobile phone app, our newsletter, our slogan, and more – I too have developed and used trademarks. And I have protected them.  Being able to practice what I preach, makes being a trademark attorney great, and it helps me connect to my clients and relate to the decisions they make with their trademarks.

I own nine USPTO trademark registrations. The most recent application I filed was in January for my new weekly newsletter, Tuesday Trademark Tip (Application Serial No. 85817818).

The nine protected names are:

These registrations are so important to me, and so valuable both literally and figuratively,  that I have each one nicely framed and hanging in our offices. I gathered  several of them together for this photo to show them off:

I am once again please to be one of the hosts of Meet the Bloggers – an annual gathering at the INTA conference. Last year’s gathering was attended by more than 100 guests and featured a fun raffle. My esteemed co-hosts are

This year’s event will be May 6th from 8 to 11 pm at the Press Box Grill on the corner of Elm and Ervay in Dallas. Please RSVP here so we know how guests many to anticipate.

Feel free to forward this invite/post on social media networks. 

– and use the hashtag #MTBIX –

If you plan to attend, please RSVP (click the image)

so we can plan accordingly for the proper number of people.

Click invitation for more details / RSVP info

Click invitation for more details / RSVP info


Vail, Colorado trademarks – a photo journal

Posted by ipelton on: March 25th, 2013

I was recently in Vail, Colorado. I found many creative brand names and logos – many local breweries, ski paraphenalia, and other brands.

Vail has a great logo (see gondola below) and slogan – LIKE NOTHING ON EARTH.

For some of my favorites, see my pictures below (click images to enlarge):










photo 5b

photo 4

photo 3a

photo 3

photo 2dphoto 1d

photo 1a


Top five reasons being a trademark attorney is great: #4

Posted by ipelton on: March 22nd, 2013

Reason number for that I love being a trademark attorney: working with fun brand names and logos.

For example, here are just a handful of of the great names and logos (among over 2,000 total) that I have had the pleasure of working on (click images and marks for USPTO records):

  • Trademark image
  • KNOT TODAY – Hair care preparations, namely, conditioners and detanglers
  • Trademark image– hammoks
  • HAIR COMES THE BRIDE – hair styling services and services of a professional makeup artist; wholesale ordering services in the field of bridal accessories; hair ornaments
  • Trademark image– [The mark consists of the three dimensional configuration of a building featuring a stepped front and a three dimensional package of fries appears on the top step, a three dimensional beverage cup with straw appears on a step below the fries, a three dimensional hot dog appears on a step below the cup, and a three dimensional hamburger appears on the bottom step; the dotted lines in the drawing are not a part of the mark but are intended to show the position of the mark on the building.] Fast-food restaurants
  • RIPPED CREAM – Coffee creamer; Creamers for beverages; coffee creamer featuring protein
  • Trademark image– shirts and hats
  • Trademark image– Consulting services for the meat and poultry industries in the fields of new product development, and meat science
  •  FRAICHE YOGURT – Restaurant and café services featuring yogurt and frozen yogurt
  • Trademark image– Hand bags, purses, luggage, coin purses, wallets, jewelry organizers for travel, cosmetic cases sold empty, and business card cases made of leather

And we are especially honored when other law firms and legal services choose Erik M Pelton & Associates, PLLC. For example:

“March Madness” gets under way this week. Here are some of the more unique and creative team names (and trademarks) from this year’s tournament teams:

These names are all quite creative and rare among sports team. I particularly love the the Jackrabbits, Zips, Billikens and Hilltoppers. They create unique commercial impressions that are fun and original. Will any of these teams make it to the “Final Four” in your bracket?

Bonus: The design of Hilltoppers mascot – Big Red – is a registered as well.

Here are some of the overall NCAA trademarks related to he bastbalal (click for USPTO information):

See also: Best Mascots: NCAA Edition