Trademarks can allow you to see what others are up to in their business. Competitors. Or just interesting people and businesses.
A recent search for marks owned by Beyonce’s company, BGK Trademark Holdings, LLC, shows that several new filings embrace her role as a mother and as wife (to Jay-Z). Beyonce is extremely successful as a musical artist and brand, as is her husband. And her brand now appears to be taking a shift to reflect the changes in her personal life.
Here recent filings include [click marks to open USPTO records]
- THE MRS. CARTER SHOW – for wide variety of goods and services
- THE MAMAS – for clothing, music goods and music services
I found these filings interesting.