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Anatomy of great branding: Men’s Wearhouse

Posted by ipelton on: June 21st, 2013

News broke this week that the board of directors of The Men’s Wearhouse, Inc. is ousting its founder and president, George Zimmer. For several decades, Men’s Wearhouse has been  a great brand with terrific advertising.

Here is why Men’s Wearhouse is a great brand:

In addition, Zimmer’s image or likeness is also a registered trademark owned by himself (see below for image from the USPTO registration)

Overall, the brand is clean, creative, and easy to understand. And that is why it has been a terrific brand…. I guarantee it!

Trademark image

[Click links above for USPTO records]

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