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Archive for August, 2013

I have a solution for the Washington Redskins and their naming challenges. While the team doesn’t admit that it has a problem, it is clear that pressure to change the “Redskins” name is growing both in the DC area and nationally.

The team could change to the name “Burgundy and Gold” which describe its colors. The phrase is already a common nickname for the team. By changing to the “Burgundy and Gold,” the change would not be terribly disruptive… it would be consistent with its history and just require removing the “Redskins” name. Their uniforms could say “Washington”  - or say nothing and just feature the burgundy and gold colors. I presume they would also drop or change the logo at the same time.

Redskins uniforms (via the great SPORTSLOGOS.NET)

Related Post: Could the Washington Redskins become the Washington Warriors?

PS – if they take this advice – and you read it here first – I would be glad to represent the team in the new trademark filings!

The NFL is the king of branding. Their TV and licensing contracts are no doubt some of the most valuable ones out there. And of course, the Super Bowl® is one of the most well known events — and a misunderstood trademark.

Here in the Washington, D.C. area every summer and fall brings talk of the Redskins, and the always lofty expectations for the team. I heard on the radio this week that the start quarterback, RG3 (Robert Griffin III), was fined for wearing non-conforming apparel during the warm-ups of a preseason game. He didn’t even play in the game. See CBSSports.com article: Redskins QB Robert Griffin fined $10,000 for apparel violation.

The NFL had every right, I presume, to contractually protect Nike, whose apparel the players and teams wear. So on the one hand, they had to discipline RG3 so that others wouldn’t do the same in the future. But on the other hand, they made news out of the issue and caused the media to then cover and mention that RG3 is endorsed by Adidas. And, as you can see here, the media then published photos of RG3 in the Adidas warm-ups before the game.

So perhaps they would be best to contemplate the Streisand Effect — by attempting to quash the non-conforming apparel, they actually brought increased attention to it.

Robert Griffin was fined $10,000 for wearing an authorized t-shirt during warmups on Monday. (USATSI)

Image by USATSI via CBSSports.com 

I live and work in Falls Church, Virginia. A few years ago, the city worked with a renowned ad agency, SmithGifford, create a brand and logo – THE LITTLE CITY®. I helped the City secure registration of the name and logo. And last weekend, I was interviewed on Washington Business Report about “The Little City” brand.

See video here (segment starts at 1:45):


For more about city branding and THE LITTLE CITY® trademark, see:

 

Recent client trademark registrations LVIII

Posted by ipelton on: August 20th, 2013

Here is another update of recent client registrations from the public records for readers to see real examples of brands and marks which are being protected [click trademark or logo to open USPTO records in a new window]:

  • EASYAPP – Providing on-line non-downloadable software for the design, creation, and management of mobile applications
  • THE TALENT MAXIMIZER – Business management consulting; business consultation in the field of business leadership development; consulting services in the field of business development; human resources consultation
  • RANDY THOMAS – Entertainment services, namely, live musical performances rendered by a male vocalist; entertainment services, namely, arranging and conducting live performances featuring music; music and video production services; operating web sites in the field of information about music and entertainment; distribution of audiovisual media and publications, all featuring musical, dramatic and theatrical performances; entertainment services; entertainment services, namely, arranging and conducting live concerts, theatrical exhibitions, and producing music, theatrical productions, television programs, motion picture films, and interactive multimedia entertainment, all featuring musical, dramatic, theatrical and comedy performances; operating a web site for others featuring information about music, film, television, animation, comics and cartoons, and popular culture; songwriting and music composition services for others; production of music, sound recordings, radio and television programs; organizing exhibitions for musical, dramatic, arts and cultural entertainment purposes; providing on-line information relating to the aforementioned entertainment services
  • CUPCAKES FOR CHRISTMAS – Charitable fundraising services by means of collecting and providing toys for needy children
  • CAJUN CUSTOM RODS – custom manufacture of fishing rods
  • ROCK THIS – jewelry
  • CROWDSOURCING PATIENT REVIEWS – Business marketing consulting, namely, reputation management and online reputation management for doctors
  • HEARTLAND PHARMACY – retail drug store and pharmacy services
  • Trademark image- retail drug store and pharmacy services
  • FOODRUN – On-line ordering services in the field of restaurant take-out and delivery; advertising on the internet for others; Providing a website featuring restaurant menus
  • PATCH BUDDIES – Toys, games and playthings, namely, plush toys, stuffed toys, plastic character toys, toy animals
  • BUBULE’S PATCH BUDDIES – Backpacks; frame backpacks; knapsacks; Toys, games and playthings, namely, plush toys, toy figures, toy animals
  • THE G-FREE CHEF – consulting services in the field of meal planning for others; providing a website featuring information about recipes; consulting in the field of culinary arts, namely, food and cooking; on-line journals, namely, blogs in the field of food and cooking; educational services, namely, workshops in the field of food and cooking
  • Trademark image – restaurant services featuring food and beverages; hotels
  • CAWFE – Educational services, namely, conducting training programs, courses, seminars and testing in the field of computer forensics, conducting certification programs and courses in the field of computer forensics, conducting courses for the purpose of certification in the field of computer forensics
  • VANITTE – Coffee based beverage
  • SECURITYGOD – Clothing, namely, shirts and caps
  • Trademark image- computer servers and hardware for handling audio and video files
  • THE RESILIENCE ADVANTAGE – Consulting in the field of business; Consulting in the field of workplace and organizational resiliency in the nature of employee effectiveness and business organizational effectiveness; Consulting in the field of health, namely, stress reduction, stress management, managing and reducing stress in the workplace, and personal resiliency in the nature of stress reduction, preparation and management; Providing non-downloadable videos in the field of health, namely, stress reduction, stress management, managing and reducing stress in the workplace, and personal resiliency in the nature of stress reduction, preparation and management
  • OSTROW ORIGINALS – Computerized on-line ordering services in the field of imprinted promotional products, apparel, signs, auto vinyl, window and interior wall vinyl, thermal and digital films, applique, tackle twill, rhinestone transfers, and rhinestud transfers; Distributorship in the field of promotional products, apparel, signs, auto vinyl, window and interior wall vinyl, thermal and digital films, applique, tackle twill, rhinestone transfers, and rhinestud transfers; online retail store services featuring customized promotional products, signs, and apparel; Custom printing services; embroidery services; vinyl printing and plotting services for window and interior walls and automobiles; screen printing services; digital transfer printing services; monogramming services; Dye-sublimation printing services; engraving services; photography
  • ACCESS HEALTH – Television programming featuring information in the field of healthcare;

Great food truck trademarks

Posted by ipelton on: August 16th, 2013

The food truck trend continues to grow. And food truck owners appear to be a particularly creative bunch – there are many great playful food truck trademarks. The photo below from my travels merely scratch the surface.  Send us you favorite food truck trademark photos!

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Let them eat crepes!

What The Pho?

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photo 2b

Easy Slider!