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How a great slogan works: “Your Nine Inning Vacation”

Posted by ipelton on: October 1st, 2013

Over the summer, I found this terrific slogan at a minor league baseball game:

"Your Nine Inning Vacation"

“Your Nine Inning Vacation”

Why it works:

  • It is short and simple.
  • It creates a visual in my mind: sitting at a baseball game and enjoying it.
  • In a few short words, it communicates a message: come here for a ball game it is like a miniature vacation — away from work and all the other stresses in your life.
  • It is connected to primary services offered: minor league baseball.

The only drawback is that the Portland Sea Dogs have not filed to register the slogan yet!

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