Over the summer, I found this terrific slogan at a minor league baseball game:
Why it works:
- It is short and simple.
- It creates a visual in my mind: sitting at a baseball game and enjoying it.
- In a few short words, it communicates a message: come here for a ball game it is like a miniature vacation — away from work and all the other stresses in your life.
- It is connected to primary services offered: minor league baseball.
The only drawback is that the Portland Sea Dogs have not filed to register the slogan yet!