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ESPN is one of the most profitable television products today. And their brand is quite strong.  The brand is also very well protected with a plethora of trademark registrations covering sounds, logos, slogans, and more.

ESPN has created names for much of its programming and many of its special features. Protecting such names makes the features that much more special, protected, and unique. For example, the following list of ESPN registrations at the USPTO covers a wide spectrum of marks [click marks for USPTO records]:

Channels:

Slogans:

Program segments or online features:

Created program “hype”:

Events:

Show names:

Logos:

  • Trademark image
  • Mark Image
  • Trademark image
  • Trademark image

 

Non-traditional Marks

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