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College football is in the middle of the season, and many big time programs across the country pack 100,000+ fans into their stadiums.  College football is full of great tradition – and interesting mascots and logos, and even a few non-traditional trademarks.

Here are a few of the most interesting college football trademarks [click marks for USPTO records]:

  • 12TH MAN – registered by Texas A & M University
  • HAIL TO THE VICTORS – registered by University of Michigan (claiming use since 1927)
  • BETWEEN THE HEDGES – registered by University of Georgia (claiming use since 1929)
  • FIGHTING OKRA – nickname of Delta State
  • Trademark image– University of Texas (pending application)
  • Mark Image– configuration of blue turf of Boise State
  • Trademark image– University of Tennessee end zone paint (in orange and white)
  • Trademark image– University of Idaho mascot
  • Trademark image– University of Alabama crimson red helmet
  • Trademark image– Ohio State uniform configuration (pending application)

And the most interesting (potential) college football trademark is….

an application by the University of Arkansas for the sound of a cheer: 

The mark consists of a collegiate cheer which consists of the following words: Woooooooo. Pig. Sooie! Woooooooo. Pig. Sooie! Woooooooo. Pig. Sooie! Razorbacks! .

The evidence of use submitted by the university is a video of fans performing the cheer

 

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