Archive for November, 2013

Ten great trademark Twitter accounts

Posted by ipelton on: November 29th, 2013

Twitter’s IPO was launched this month. To read about how a Twitter (a few years ago) could be worth billions of dollars and mismanage its trademarks, see my blog post 5 years of Twitter: A case of mismanaged trademarks.

If you use Twitter, here are some great people to follow for trademark knowledge and fun:











… and of course, yours truly @tm4smallbiz


Erik M Pelton & Associates client featured on CBS News

Posted by ipelton on: November 27th, 2013

Our client, and the Vegas Strip Steak cut of meat was featured on the CBS News last weekend:


Ten more terrific suggestive trademarks: a photo journal

Posted by ipelton on: November 26th, 2013

Yesterday I posted pictures of some great suggestive trademarks. Here are ten more suggestive names that I love:

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Ten terrific suggestive trademarks: a photo journal

Posted by ipelton on: November 25th, 2013

In my opinion, brand owners would be wise to almost always select suggestive brand names. Suggestive names tell the consumer – or hint to them – something about the goods and services. But they are not as direct as descriptive names, so they are more protectable, more likely to be unique, and easier to enforce against possible infringers. And suggestive names are more fun – and more memorable to customers. Which is really the main point of a trademark, anyways.

Here are some great suggestive trademarks I have come across recently:

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qI love non-traditional trademarks. I think the future of branding (really, the future has already arrived) will see an increasing number of non-traditional trademarks – colors, shapes, sounds, etc. – used by brands to differentiate themselves.

Here are ten rather well known non-traditional brand symbols that are not, too my knowledge after extensive searching, registered:

Ohio State football: dotting the ‘i’
Virginia America airlines – lighting  Main Cabin
Whistle in “Old Spice” commercials
Rickie Fowler’s orange golf outfit  
Chris Berman homerun call:Back back back back …. Gone  
Vineyard Vines store config(photo via  vineyard vines Pam Beach check-out counter
Jeopardy theme song  
“Live from New York…. Its Saturday Night!”  
An image featuring ‘Flo’ from Progressive Insurance advertisements– Progressive even has a webpage with tips for dressing like Flo for halloween

 Dress Like Flo this Halloween
Seahawks 12th man flag raising