I recently bought a new smart phone. And a new case. I had heard about the “Lifeproof” case. It sounded like just what I needed — in recent years I have cracked screens. And got too much moisture on my phone (resulting in a soak in a bowl of rice).
Lifeproof® – like waterproof, but more. Lifeproof , as in protection from the everyday occurrences in your life.
In short, I think the name is fantastic. It is original. It is creative. It is simple. It is suggestive. It is unique. And therefore it make a great brand and a strong trademark.