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Sunday is the Super Bowl®. In addition to the football game, Super Bowl Sunday is all about brands – teams, television networks, advertisers, celebrities, and more.

For this year’s game, here is a lineup of some of valuable and important trademarks that will be on display Sunday (click trademarks or images for U.S. Patent and Trademark Office records):

  • METLIFE STADIUM – registered for many things, including “Arena services, namely, providing facilities for sports, concerts, conventions and exhibitions; Providing of food and drink”
  • Trademark image– registered for many things, including “Arena services, namely, providing facilities for sports, concerts, conventions and exhibitions; Providing of food and drink”
  • Trademark image – The “swoosh” from Nike, registered for uniforms, on both team’s uniforms will be on display (see excellent NY Times article)
  • 420Bowl – application filed on January 20, 2014
  • BRUNO MARS – several registrations including this one for music
  • Trademark image– registered for “entertainment services in the nature of live performances by a musical group”

SEATTLE TRADEMARKS

  • Trademark image– several registrations
  • WE ARE 12
  • Trademark image– registered for ‘Accepting and administering monetary charitable contributions; Charitable fund raising; Philanthropic services concerning monetary donations; Political fund-raising services; Providing college scholarships; Providing educational scholarships; Providing grants to charitable organizations’
  • BEAST MODE: Registered by Marshawn Lynch for t-shirts
  • RUSSELL WILSON owns several pending applications, including:
  • DANGERUSS WILSON – clothing
  • NO TIME 2 SLEEP – clothing

DENVER TRADEMARKS

  • Mark Image– several registrations for a variety of goods and services
  • Trademark image– registered for ‘professional football games and exhibitions’
  • Trademark image– registered for charitable fund raising services
  • Mark Image (Knowshon Moreno logo) – registered for shirts

SOME OTHER GENERAL BIG GAME TRADEMARK REGISTRATIONS

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