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Archive for April, 2014

NBA Playoffs 2014 – best logos, Western Conference Edition

Posted by ipelton on: April 30th, 2014

Sixteen teams have begun the NBA Playoffs. Which has the best logo/name/brand?

  • San Antonio Spurs
    • unique name
    • suggestive name – for Texas
    • logo – very nice, especially the way the spur forms the letter “U”
  • Dallas Mavericks
    • I prefer the old logo and colors much better, the new one is a stereotypical modern design.
    • The name is unique, and a nice meaning.
  • Houston Rockets
    • Great name. Unique. Relates to Houston’s space center for NASA.
    • Ugly logo.
  • Portland Trailblazers
    • Great name. Unique. Relates to explores in the Pacific Northwest.
    • Great logo. Also unique.
  • Los Angeles Clippers
    • Odd name – relates to sailing from when the team was in San Diego.
    • Simple logo.
  • Golden State Warriors
    • Nice logo. Nice colors.
    • The “Warriors” name has to do with a historical team in Philadelphia, nothing to do with California.
  • Oklahoma City Thunder
    • I don’t particularly like the logo — it is a stereotypical logo design from the last decade.
    • The name is unique and interesting, and suggestive of tornado alley and Oklahoma.
  • Memphis Grizzlies
    • The name came with the team from Vancouver. Even in Vancouver it wasn’t a very good name (though unique). It has nothing to do with Memphis!
    • The logo is fairly boring. For a grizzly bear, it doesn’t look terribly intimidating.

 

Best of the Western playoff teams: Spurs and Trailblazers.

The new Boston Marathon heart logo – perfect!

Posted by ipelton on: April 29th, 2014

One last post – for now – about the Boston Marathon. The new heart-shaped logo unveiled this year, shown below, is phenomenal. It doesn’t replace the original main logo, it just is an alternative or additional logo. The simple design captures the community, the resilience, the love, and the road to Boston. Kudos to whomever designed it!

My report from last week’s Boston Marathon

Posted by ipelton on: April 28th, 2014

Just about every one of the hundreds of posts on this blog has been about intellectual property. Today’s post is different.

Last week, I ran my first marathon. The Boston Marathon!  I received a spot in the race – the most iconic road race in the world – by raising funds for the emergency department at Boston Medical Center. Together, the BMC team (105 of us) raised over $1 million dollars for a great cause!

The weekend in Boston leading up to the marathon last Monday was remarkable. We recalled the horrors of last year’s marathon, honored those who lost their lives, cherished the victims who have shown great courage, and celebrated all that is great about Boston and its people.

Over the weekend, I was honored that I had the chance to meet several of the injured from last year’s bombings as well as marathon legends Dick and Rick Hoyt, who are a tremendous inspiration.

And the race itself was incredible. The energy among the runners was fabulous. I ran alongside many who raised money for all kinds of causes and to honor the victims from the bombings. I ran alongside police, firemen, and military. We were all on the same team, soaking up the experience and trying to go 26.2 miles on our feet in one piece. The energy from the crowd was even stronger. Receiving cheers and high fives from strangers was exhilarating. Receiving them from my kids and family was amazing. Knowing how many people had supported my journey to get to the marathon made the whole day even more special.

I reached my goal for the race — to finish and to do so without walking at all! My time (5 hours, 24 minutes) wasn’t really important to me — what was important was to be a part of a great sporting and community event and a day that Bostonians will remember for a long time. It was certainly a weekend that I will never forget.

– Erik Pelton

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Details for ‘Meet the Bloggers X’ at INTA Hong Kong

Posted by ipelton on: April 24th, 2014

 

Please click here to RSVP if you will be able to join us!

MTBX

Recent Client Trademark Registrations LXVI

Posted by ipelton on: April 22nd, 2014

Here is another update of recent client registrations from the public records for readers to see real examples of brands and marks which are being protected [click trademark or logo to open USPTO records in a new window]:

  • Trademark image – Frozen yogurt and ice cream shop services
  • CORDARO FIT – Physical fitness training, instruction and classes
  • RELUCIR – facial washes; skin and facial cleansers; skin and facial soaps
  • WEIRD SPORTS – on-line retail store services featuring photographs and books
  • SUMMIT INN – Hotel Services
  • Trademark image  – Hotel Services
  • BRIGHTLIFE DIRECT – Mail order catalog services featuring compression hosiery, athletic braces, hosiery, footwear, back care items, foot care items, and body care items; online retail store services featuring compression hosiery, athletic braces, hosiery, footwear, back care items, foot care items, and body care items
  • ASIAN EFFICIENCY – Downloadable electronic newsletters delivered by email on the subjects of time management, personal and business productivity, personal technology and self-development
  • ASIAN EFFICIENCY PREMIUM – Downloadable electronic newsletters delivered by email on the subjects of time management, personal and business productivity, personal technology and self-development
  • NAKED CLUB – Social club services, namely, organizing social events for club members; photography and video production services for nudist events; special event planning for social entertainment purposes for nudist groups; entertainment services, namely, providing a website featuring non-downloadable photographs and videos of nudist events