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Trademark Guide to Super Bowl LI – Patriots vs Falcons

Posted by ipelton on: February 3rd, 2017

, Sunday is the Super Bowl®. In addition to the football game, Super Bowl Sunday is all about brands – teams, television networks, advertisers, celebrities, and more. For this year’s game, here is a lineup of some of valuable and important trademarks that will be on display Sunday (click trademarks or images for U.S. Patent and Trademark Office records):

The game will be played at NRG STADIUM® in Houston. Luke Bryan, who will sing the National Anthem, owns more than a dozen USPTO trademark registrations, including:

Halftime performer Lady Gaga owns many trademark registrations as well.

NEW ENGLAND TRADEMARKS

  • After earning a spot in the Super Bowl two weeks, the Patriots filed two applications for ONE MORE, one for clothing and one for ‘providing expert commentary on sports events via the Internet’. Did they jinx it?
  • DO YOUR JOB – registered in 2014 for entertainment services, namely, providing expert commentary on sports events via the Internet
  • NEXT GAME UP – registered in 2014 for entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; providing a website featuring photographs and other multimedia materials in the field of sports and sporting events related to football games, competitions and exhibitions.
  • THE BELESTRATOR – Entertainment services, namely, providing expert commentary on sports events via television or the Internet
  • WE ARE ALL PATRIOTS – Fan clubs; online fan clubs; entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; providing a website featuring photographs and other multimedia materials in the field of sports and sporting events related to football games, competitions and exhibitions; providing online newsletters and alerts in the field of sports and sporting events related to football games, competitions and exhibitions
  • Trademark image – variety of goods and services
  • PATS – T-shirts, sweatshirts sold to promote an affiliation or association with a professional football team
  • Trademark image[Tom Brady] – entertainment and education in the nature of on-going audio visual and multimedia interactive programming providing information on celebrities distributed over a global computer network; Clothing, namely, hats and shirts
  • GET GRONK’D and GRONK NATION – owned by Gronk Nation, with statement “The name(s), portrait(s), and/or signature(s) shown in the mark identifies Robert Gronkowski, Christopher Gronkowski, Daniel Gronkowski, whose consent(s) to register is made of record.”
  • BLOUNT FORCE TRAUMA [LaGarette Blount] – t-shirts
  • TROPHY TOWN [owned by Kraft Group LLC] – T-shirts, sweatshirts, baseball caps, knit hats

ATLANTA TRADEMARKS

  • The Falcon’s don’t have quite as rich of a trademark portfolio. And I was unable to find any players on the team with marks.
  • ATLANTA FALCONS
  • RISE UP
  • Mark Image
  • Mark Image
  • Mark Image
  • THE GULCH – registered by the Falcons for “Entertainment services, namely, organizing festivals for fans of a professional football team featuring a variety of activities” and other services

THE BROADCAST

FOX’s Joe Buck and Troy Aikman will call the game. Aikman owns two trademark registrations:

Sideline reporter Erin Andrews has consented to use of her name in several applications for

NFL and other trademarks

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