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I love finding creating and wonderful brand names. And they really are all around us. When trying to name a new service or product, finding a creative name can seem so difficult. Yet the extra effort and perseverance is worthwhile, because a great brand name can do so much.
For example, I recently found these memorable brands while traveling in Florida:
Jacksonville Jumbo Shrimp (minor league baseball)

Professor Plumb (plumbing)

Yogi Bears (yoga)

Chain Reaction (bicycle shop)

 Do or Dyle – color and beatuy bar
 Local Roots – beauty salon
It may be much easier to find a descriptive or common name for a business. But such a name is a lost opportunity, as the name is much less likely be original, memorable, talked about, or capable of strong legal protection.
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