‘Audio Blog’ Category

One of the most popular interviews I ever did was a podcast with Cartess Ross of T Shirt Riches about protecting t shirt brands and designs.

INTERVIEW: Protecting Your Brand and T-shirt Designs

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For more about T Shirt Riches, see


Selecting and Protecting your Brand

Posted by ipelton on: November 15th, 2011

Why are trademarks such valuable assets to businesses? What types of trademarks are effective? How are trademarks protected and registered? How do domain names affect trademarks? Why use an attorney to protect your trademark?

Learn about these subjects and more in an audio interview with associate Mark Donahey on the “Solo Talk” radio program hosted by Donna Amos

For more audio interviews, see our audio page.

For video presentations, see our video page.

I was recently interviewed by Linda Popky, the president of Leverage2Market Associates, on her “Marketing Thought Leadership” podcast. We discussed several topics including the practical and legal elements of a strong brand, with tips for proper trademark usage and for generating new brad names. 

Does your company have a strong brand? If yes, are you using and protecting it properly? If not, would you like to create one? Listen for some ideas and and tips….

Disclosure: L2M Associates, Inc. d/b/a Leverage2Market Associates is a client of our firm.

Here is the audio from the podcast:

I was recently interviewed by technology consultant – and president of CB Software Systems, Inc.Chad Barr. We discussed the importance for consultants and other professionals to protect their brands and their content.