‘Featured Case’ Category

New RG3 logo – love it or leave it?

Posted by ipelton on: May 6th, 2014

Robert Griffin III, or RGIII or RG3, is the quarterback for the Washington Redskins. (For now, they are the Redskins. I believe they will change the name in the next year or two.)

Together with his apparel sponsor, Adidas, RG3 recently unveiled a new logo design:

Trademark image

Many superstars have their own logos — Lebron James, Tom Brady, Derek Jeter, Roger Federer, Tiger Woods, to name a few.  (As an aside, note that all those stars with logos have actually won championships.) The special logos help sell merchandise which help pay their endorsement contracts and put money in the athletes’ pockets.

What is the RG3 logo? It is some ‘mash up’ of an R a G and a 3. And it is shaped like home plate? (wrong sport?) I keep wanting to believe their is a hawk or an eagle or a talon in the design, since it looks like it has claws, but I don’t see it. Perhaps it is shaped like a shield, a la Superman? The G is hard to pick out.

The new logo is confusing, jumbled, and unattractive in my opinion.

One plus — Griffin’s company filed to protect the logo last month with the USPTO. See application Serial No. 86249951.