‘Press Coverage’ Category

This year was the first time that the local paper, the Falls Church News-Press, included a lawyer category in their annual “Best of” voting. I am humbled to have been recognized. Thank you to everyone who voted online.

14089123_10153990004950889_2247449093171512458_n BEST OF

Erik Pelton quoted in the New York Times

Posted by ipelton on: September 29th, 2011

Today’s New York Times (online and on the first page of the Business section) features an article about a small business taking on a Proctor & Gamble in a trademark dispute. The article features a quote from yours truly!

“The big corporations often send these cease-and-desist letters and issue threats regardless of the merits of the claims,” said Erik M. Pelton, a trademark lawyer in Alexandria, Va. “They then use their endless resources and legal firepower to get the result they want: the small businesses often go away because they can’t afford to fight back.”

Read the full article here.

Do you think “Willa” has a good claim that it is not likely to be confused with “Wella”? Leave a comment!

A Start-Up Takes On Procter & Gamble Over a Name - NYTimes_com

New York Times - September 29, 2011


The New York Times owns more than 200 trademark registrations, including:, and “ALL THE NEWS THAT’S FIT TO PRINT”.

DEALBOOK – Trademark Registration from NY Times for: providing online business news and information; providing databases featuring information in the field of business; providing online financial news and information; providing databases featuring information in the field of finance; providing newsletters in the fields of business and finance via e-mail; providing online newspapers in the business and financial fields

Earlier, the trademark was registered on the “Supplemental Register“, the above registration was obtained on the Principal Register 

Trademark application for the DealBook logo