The following is an edited transcript of my video, What Are the Potential Costs of...
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Pelton quoted calling for USPTO taskforce to combat trademark scammers
I was quoted in an article by World Trademark Review...
Read More >>>Measuring brand strength with the Bold Brand Scoresheet
The following is an edited transcript of my video, How to Use the Bold Brand...
Read More >>>Publication scam from WTP targeting trademark filers continues
If WTP sent you mail about publication in a trademark...
Read More >>>Trademark Registration = a Vaccine to Protect Your Brand From Danger
Trademark registration acts much like a vaccine: a proactive step...
Read More >>>Invest in your brand protection, and watch it grow
I confess that I’m no expert on investing, stocks, and finance. But I do know...
Read More >>>Building a Bold Brand: What Makes This Book Different
There are three things that I believe set Building a Bold Brand: The foundations of...
Read More >>>Choosing Acceptable Evidence of Use for USPTO Trademark Applications
The following is an edited transcript of my video, The...
Read More >>>Which trademark or copyright symbol do I use?
One of the most common questions I get is about which symbol to use. Here...
Read More >>>A Trademark Guide to Super Bowl LV
The Super Bowl is always exciting from a marketing and trademarks perspective. In this episode, Erik features some of the interesting brands, logos,...
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