‘videos’ Category

Top Trademark Registration Challenges (video)

Posted by ipelton on: July 21st, 2017

In this video, former USPTO examiner Erik Pelton discuss the trademark registration process and the top three challenges faced by applicants, including responding to refusal office actions.

What is protectable as a trademark? (Video)

Posted by ipelton on: July 19th, 2017

I recently posted a new video on my YouTube channel (

Common trademark application mistakes – and how to avoid them

Posted by ipelton on: February 13th, 2017

This video of mine from almost 6 years has been viewed nearly 50,000 times!  So it must contain some great information 🙂

The video features a discussion of common mistakes made in trademark application filing with the USPTO (, by Erik M. Pelton & Associates. Recorded February 18, 2011. It also features several things that no longer exist: our old offices, more hair, and actual physical law books!

Erik Pelton discusses local school business partnerships

Posted by ipelton on: February 9th, 2017

This video, produced by our local Falls Church City Schools, features me discussing why partnerships between businesses and our local schools are so valuable for both the students and the business community. I have been privileged over the years to be a guest classroom speaker, a judge for various competitions, an exhibitor at the career fair, and more in connection with the local schools.

In this video, I discuss some of the differences between US and international trademark filings, as well as some of the relevant considerations for brand owners.