‘videos’ Category

Top Trademark Misunderstandings

Posted by ipelton on: January 22nd, 2016

I am pleased to share the first of my series of new videos. In this video, I speak about three top trademark misunderstandings. Let me know what you think! And thank you to the incomparable client and friend Chad Barr for the video shoot and production!

What is an ornamental trademark? (video)

Posted by ipelton on: May 30th, 2012

 What does it mean if a trademark is “ornamental”? Can ornamental trademark refusals be avoided?

To learn more about the meaning of an ‘ornamental trademark’ – along with information about how they are used and how they are registered, see our new video below:

For additional videos from Erik M Pelton & Associates about trademarks, see our YouTube® channel.


Trademark Scam Information (video)

Posted by ipelton on: February 13th, 2012

In the last few days and weeks, we have received a great number of inquiries about trademark monitoring or trademark registry services based on letters received in the mail. These letters look official or governmental. In fact, they are generally scams. The registries are of no value. And the monitoring services are better done by attorneys or other service providers.

Many of these scams use names that look or sound like the “United States Patent and Trademark Office” but upon closer examination they are private solicitations.

If you have any questions about whether such an offer is real or necessary, contact an attorney or the USPTO.  

If the letter does not say it is from the “U.S. Patent and Trademark Office” or “U.S.P.T.O.” on it, it is not a part of the trademark application or registration process. To limit the exposure to these scams, our firm never provides email addresses or phone numbers of our clients when filing with the USPTO.

For more information about these scams, see the video below.

Individuals who have received or been subject to such scams in the U.S. can file complaints with the Federal Trade Commission (FTC) and/or the USPTO.


5 Basic Brand Protection Tips for Trademark Owners (video)

Posted by ipelton on: February 10th, 2012

Our latest video (below) features 5 basic tips for brand owners to be cognizant of in order to strengthen their brands and enhance the legal protection of those brands. Following these five simple steps will help any small business create and maintain a strong brand.  

– Search for conflicts

– Register brand name(s) with the USPTO

– Register other marks (logos, slogans, etc) with USPTO

– Monitor for infringements

– Be proactive


Whether you own a successful small business and are launching a new one, do not leave one of your most valuable assets unprotected.  A strong and original trademark attracts customers initially, keeps them returning, and should be protected just like any other precious asset. 

USPTO trademark application process (video)

Posted by ipelton on: December 9th, 2011

What are the steps in the trademark application process with the USPTO? Our recent video takes the viewer explains the various stages of the application process:


For additional videos from Erik M Pelton & Associates about trademarks, see our channel.