‘videos’ Category

Common trademark application mistakes – and how to avoid them

Posted by ipelton on: February 13th, 2017

This video of mine from almost 6 years has been viewed nearly 50,000 times!  So it must contain some great information 🙂

The video features a discussion of common mistakes made in trademark application filing with the USPTO (, by Erik M. Pelton & Associates. Recorded February 18, 2011. It also features several things that no longer exist: our old offices, more hair, and actual physical law books!

Erik Pelton discusses local school business partnerships

Posted by ipelton on: February 9th, 2017

This video, produced by our local Falls Church City Schools, features me discussing why partnerships between businesses and our local schools are so valuable for both the students and the business community. I have been privileged over the years to be a guest classroom speaker, a judge for various competitions, an exhibitor at the career fair, and more in connection with the local schools.

In this video, I discuss some of the differences between US and international trademark filings, as well as some of the relevant considerations for brand owners.

What to ask when hiring an online trademark service

Posted by ipelton on: December 2nd, 2016

I am often asked about the differences between our law firm services from Erik M Pelton & Associates and those offered by budget online trademark services. In this video, I discuss a few of the considerations and questions to consider before hiring an online trademark service.

Three Tips For Building A Strong Trademark

Posted by ipelton on: November 28th, 2016

In this video, trademark attorney Erik Pelton shares three tips for creating and building a strong trademark and brand. Erik discusses unique names, creative names, and trademark registration.