Today’s New York Times (online and on the first page of the Business section) features an article about a small business taking on a Proctor & Gamble in a trademark dispute. The article features a quote from yours truly!

“The big corporations often send these cease-and-desist letters and issue threats regardless of the merits of the claims,” said Erik M. Pelton, a trademark lawyer in Alexandria, Va. “They then use their endless resources and legal firepower to get the result they want: the small businesses often go away because they can’t afford to fight back.”

Read the full article here.

Do you think “Willa” has a good claim that it is not likely to be confused with “Wella”? Leave a comment!

A Start-Up Takes On Procter & Gamble Over a Name - NYTimes_com

New York Times - September 29, 2011

Bonus:

The New York Times owns more than 200 trademark registrations, including: NYTimes.com, and “ALL THE NEWS THAT’S FIT TO PRINT”.

DEALBOOK – Trademark Registration from NY Times for: providing online business news and information; providing databases featuring information in the field of business; providing online financial news and information; providing databases featuring information in the field of finance; providing newsletters in the fields of business and finance via e-mail; providing online newspapers in the business and financial fields

Earlier, the trademark was registered on the “Supplemental Register“, the above registration was obtained on the Principal Register 

Trademark application for the DealBook logo


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