Posts Tagged ‘audio’

In 2011, I was interviewed by Linda Popky, the president of Leverage2Market Associates, on her “Marketing Thought Leadership” podcast. We discussed several topics including the practical and legal elements of a strong brand, with tips for proper trademark usage and for generating new brad names.

Does your company have a strong brand? If yes, are you using and protecting it properly? If not, would you like to create one? Listen for some ideas and and tips.

Disclosure: L2M Associates, Inc. d/b/a Leverage2Market Associates is a client of our firm.

Audio Archive: Erik Pelton interviewed on DesignBizRadio

Posted by ipelton on: October 20th, 2014

Audio interview with Erik Pelton on DesignBizRadio with Ashley Whittenberger from 2010 featuring lots of practical trademark tips for small business owners:

Check Out Business Podcasts at Blog Talk Radio with Design Biz Radio on BlogTalkRadio

One of the most popular interviews I ever did was a podcast with Cartess Ross of T Shirt Riches about protecting t shirt brands and designs.

INTERVIEW: Protecting Your Brand and T-shirt Designs

Right click link and select ’save link/target as’ to download file to your desktop

For more about T Shirt Riches, see


Selecting and Protecting your Brand

Posted by ipelton on: November 15th, 2011

Why are trademarks such valuable assets to businesses? What types of trademarks are effective? How are trademarks protected and registered? How do domain names affect trademarks? Why use an attorney to protect your trademark?

Learn about these subjects and more in an audio interview with associate Mark Donahey on the “Solo Talk” radio program hosted by Donna Amos

For more audio interviews, see our audio page.

For video presentations, see our video page.

Power of brands: Average 3 yr old familiar with 100+ brands

Posted by ipelton on: November 3rd, 2011

National Public Radio recently aired a great feature with Martin Lindstrom. Lindstrom is the author of a recent book called Brandwashed. Based on the NPR story, I cannot wait to read the whole book.

 Two amazing tidbits from the NPR piece about the power of brands:

  • Lindstrom says companies get their hooks into us earlier than we may have thought; he says the average American 3-year-old can recognize 100 brands.
  • He says that we talk about brands 25% of the time, and even up to 50% of the conversation around the dinner table.  I can’t wait to test the theory out. How many of our discussions are related either directly or indirectly to a brand.

Lindstrom also wrote a recent article for Fast Company: How Whole Foods “Primes” You To ShopThe article notes that everything about a Whole Foods store is carefully crafted (faked?) to communicate to the consumer. Farm crates holding fruit and vegetables, fresh flowers by the entrance, chalkboard signs, lots of displays containing ice, and more are carefully planned signals planted by marketers.  “Without a shadow of doubt, Whole Foods leads the pack in consumer priming.”

Lindstrom’s work goes to the core of trademarks and brands and explores why consumers buy what they do and how they brands and marketers influence decisions we make every day.

 Tip:  Given how important brands are to every business today – more important than ever given the speed of communication, the plethora of competition, and the prevalence of social media and other interactive networks – are your brands properly card for and protected?