Posts Tagged ‘celebrity brands’

KISS: Best band trademark portfolio of all time

Posted by ipelton on: April 9th, 2014

The band KISS will be inducted into the Rock and Roll Hall of Fame this week. Is there any band with a more creative and more complete portfolio of trademarks? I don’t think so.

In my opinion, the Rolling Stones logo is the best rock band logo of all time. But as you will see below, KISS has much more than a great logo. It is great slogans. And makeup which is creatively registered (possibly they were the first makeup configuration registrations in the US) and protect not just live music but a variety of other goods and services that the band profits from. They even sponsor an Arena Football team, the LA KISS!

Here are some of the many KISS trademarks:

  • Trademark image
  • YOU WANTED THE BEST, YOU GOT THE BEST - Entertainment services, namely, live musical performances by a group
  •  Mark Image
  •  - clothing namely, shirts, T-shirts, jackets and caps
  • - clothing namely, shirts, T-shirts, jackets and caps
  •  – clothing namely, shirts, T-shirts, jackets, and caps
  •  – toys, namely action figures, and dolls
  • - Toys, namely action figures, and dolls
  •  - sound recordings featuring music; sound and video recordings featuring music and musical performances


NOTE: Another interesting trademark is the unique shape of the building for the Rock and Roll Hall of Fame + Museum.

Mark Image


Sunday is the Super Bowl®. In addition to the football game, Super Bowl Sunday is all about brands – teams, television networks, advertisers, celebrities, and more.

For this year’s game, here is a lineup of some of valuable and important trademarks that will be on display Sunday (click trademarks or images for U.S. Patent and Trademark Office records):

  • METLIFE STADIUM – registered for many things, including “Arena services, namely, providing facilities for sports, concerts, conventions and exhibitions; Providing of food and drink”
  • Trademark image- registered for many things, including “Arena services, namely, providing facilities for sports, concerts, conventions and exhibitions; Providing of food and drink”
  • Trademark image - The “swoosh” from Nike, registered for uniforms, on both team’s uniforms will be on display (see excellent NY Times article)
  • 420Bowl – application filed on January 20, 2014
  • BRUNO MARS – several registrations including this one for music
  • Trademark image- registered for “entertainment services in the nature of live performances by a musical group”


  • Trademark image- several registrations
  • WE ARE 12
  • Trademark image- registered for ‘Accepting and administering monetary charitable contributions; Charitable fund raising; Philanthropic services concerning monetary donations; Political fund-raising services; Providing college scholarships; Providing educational scholarships; Providing grants to charitable organizations’
  • BEAST MODE: Registered by Marshawn Lynch for t-shirts
  • RUSSELL WILSON owns several pending applications, including:
  • DANGERUSS WILSON – clothing
  • NO TIME 2 SLEEP – clothing


  • Mark Image- several registrations for a variety of goods and services
  • Trademark image- registered for ‘professional football games and exhibitions’
  • Trademark image- registered for charitable fund raising services
  • Mark Image (Knowshon Moreno logo) – registered for shirts


Forbes recently released its list of the top earning athletes of 2013. They are spread across a wide range of sports, some individual sports like tennis and golf, and others from team sports like football and basketball. See Forbes: The World’s Highest Paid Athletes.

The group as a whole makes a lot of money from promotions, advertising and endorsements. The athletes are very well known – and profitable – brands. And the brands are generally protected by trademark filings. In fact, every single one of the top eight earners (note that numbers 9 and 10 do not play in the United States) has – or has had – at least one US trademark registration. The top 8 and some of their trademarks:

    • has in the past owned several old registrations and applications, but none currently
    • Reg. No. 3391035 – DREW DAT
    • Application  No. 86023280 – DB9
    • Beckham owns several registrations and applications.
    • Reg. No. 3342223 – BECKHAM

 These athletes understand the value of branding – and the role trademark registration plays in protecting and enhancing the value of their brand.

Related post:

Celebrities are trademarks too: Nine of the Top 10 in Forbes Celebrity 100 List have registered trademarks

Quarterback trademarks: Brady, Romo, RGIII, and more

Posted by ipelton on: December 30th, 2013

Professional quarterbacks in the NFL are often the face of their franchise – the highest paid and featured in the most commercials. Many successful quarterbacks are therefore “brands” for endorsements and more. Which NFL quarterbacks recognize their branding power and have sought registration of trademarks?

Here are the ones I could find (click marks for USPTO record). If I have missed any, let me know. Other than, Tebow, of course – he is not on a current roster.

  • Mark Image(Tom Brady) – registered for Clothing, namely, hats and shirts
  • KAEPERNICKING (Colin Kapernick) – registered for shirts [Note: Kaepernick also owns several other pending applications]
  • Mark Image(Aaron Rodgers) – registered for  Endorsement services, namely, promoting the goods and services of others [Rodgers also owns a standard character registration for AARON RODGERS.]
  • JOE FLACCO - registered for apparel and variety of services including ‘Entertainment in the nature of competitions in the field of athletics; Entertainment in the nature of football games; Entertainment in the nature of football games; Entertainment services, namely, participation in promoting charities; Entertainment services, namely, personal appearances by a football player’
  • CAM NEWTON – Newton owns several pending applications, including this one for variety of goods and ‘Entertainment services, namely, organization of exhibitions for cultural purposes; training services in the field of football, athletic conditioning and fitness; entertainment services, namely, organizing of sports competitions; entertainment services, namely, personal appearances by a sports celebrity; operation of sports camps’
  • Mark Image(Tony Romo) – Registered by Rawlings for footballs
  • ROBERT GRIFFIN III and RG3 and RGIII – (Robert Griffin III) pending applications for apparel. The quarterback also as pending applications for several of his catchphrases.

Which quarterback has the best brand?  Which quarterbacks should protect their name, but have not?

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Duck Dynasty trademark portfolio

Posted by ipelton on: September 12th, 2013

Duck Dynasty is a reality show on A&E. It is also a growing business empire. Don’t let appearances fool you – they are wise businessmen who know about intellectual property protection. Their wealth stems from the DUCK COMMANDER duck call device used for hunting. The DUCK COMMANDER name has been registered with the USPTO since 1992, long before the reality TV show.

Duck Dynasty

Of course, the TV show and related merchandise are well protected. A&E Television Networks, LLC registrations and application:

  • DUCK DYNASTY registered for
    • Clothing, namely, t-shirts, sweat shirts; headwear
    • Household and kitchen containers; cups and mugs; porcelain for tabletops, namely, mugs
  • DUCK DYNASTY registered for
    • Multimedia goods, namely, prerecorded digital video discs and DVDs featuring subjects of general human interest; digital media, namely, downloadable audio and video files featuring subjects of general human interest; downloadable webcasts featuring subjects of general human interest; downloadable graphics for wireless devices; downloadable on-line discussion boards featuring subjects of general human interest
    • Entertainment services, namely, a multimedia program series featuring subjects of general human interest distributed via various platforms across multiple forms of transmission media; entertainment services, namely, an ongoing television series featuring subjects of general human interest; providing a website featuring information on animals, hunting, and hunting calls for entertainment purposes only
  • DUCK DYNASTY – pending application for
    • Bobbleheads
    • Clothing, namely, pants, skirts, dresses, shirts, shorts, blouses, sweaters, sweat jackets, sweat pants, sweat suits, sweat shorts, swim wear, socks, gloves, scarves, under garments and outer jackets; footwear
    • china, namely, ornaments, decorative centerpieces, figures, plaques, and sculptures; glassware and earthenware for tabletops, namely, beverageware, serving platters, jars, plaques, figures and decorative centerpieces; dishes, bowls, plates, drinking glasses, figurines of china, crystal, earthenware, glass, porcelain, terra cotta, plastic and stained glass; ice buckets
    • Bags, namely, hobo bags, sports bags, handbags, clutches, purses, overnight bags, tote bags, gym

The DUCK DYNASTY name is protected by USPTO trademark registrations. And Duck Commander, Inc. owns more than 20 registrations and pending applications, including the following:

  • DUCK COMMANDER – registered for duck calls
  • COMMANDER GIRL – pending application for Clothing, namely, hats, tee-shirts, sweat shirts, pants, jackets, gloves, socks
  • DUCKMEN - registered for DVDs featuring hunting
  • FEAR THE BEARD  - registered for
    • Apparel, namely, shirts and caps
    • Decals and posters
    • Prerecorded audio and video cassettes, audio and video tapes, compact disks, laser disks and DVDs featuring hunting activities

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