Posts Tagged ‘celebrity brands’

Today the new James Bond movie, Spectre, is being released. I love James Bond movies!  The franchise has done a great job creating and protecting the brand and many great names. And the James bond gun barrel swirl featured in most of the movies and in the branding. There are numerous trademarks owned by the company that makes the films. And a variety of trademarks owned by third parties that pay tribute to 007 themes.


Here are some great James Bond trademarks. Click marks for USPTO information.

Here are a few trademarks owned by others that play off of James Bond film/villain names. Click marks for USPTO information.

As noted here frequently, pop culture can often drive trademark filings. Caitlyn Jenner, formerly Bruce Jenner, has certainly been in the news a lot recently, including a much-discussed Vanity Fair cover. And in recent weeks, multiple “Caitlyn” trademark application filings have been made at the USPTO. It is unclear which, if any, of these applicants have written agreements with Caitlyn Jenner.

Click marks below for USPTO records:

  • I AM CAITLYN filed by E! Entertainment Television, LLC for “Entertainment services in the nature of television and multimedia program series featuring subjects of general human interest distributed via various platforms across multiple forms of transmission media; providing entertainment information to others via a global computer network”
  • CAITLYN JENNER filed by Leon Youngblood for Entertainment in the nature of an ongoing special variety, news, music or comedy show featuring * broadcast over television, satellite, audio, and video media; Entertainment services, namely, providing ongoing television programs in the field of * via a global computer network; Tops for PANT, SUITS, DRESSES, BATHING SUITS, HATS
  • CALLL ME CAITLYN filed by A.R. IMPORTS, LLC for “fragrances and cosmetics”
  • HER BY CAITLYN filed by A.R. IMPORTS, LLC for “fragrances and cosmetics”
  • CAITLYN filed by A.R. IMPORTS, LLC for “fragrances and cosmetics”
  • FREE BY CAITLYN filed by A.R. IMPORTS, LLC for “fragrances and cosmetics”
  • CAITLYN filed by Home Essentials & Beyond, Inc. for “Serve-ware, drink-ware, and beverage dispensers, made of ceramic and/or glass”
  • CAITLYN filed by Lifeguard Licensing Corp. for “Cosmetics, toilet preparations and perfumery products, namely, lipsticks, lip gloss, lip liners, lip balms, lip palettes; eye shadows, eye lining pencils, liquid eye liners, eye makeup, mascara, eyebrow pencils, artificial eyelashes, eye palettes; blushers, multi-use cosmetic sticks, foundation makeup, pressed powder, loose powder, makeup remover, concealers, multi-use colored creams, powders and gels for use on face, cleansers, namely, facial cleansers and skin cleansers; exfoliators, namely, skin and facial exfoliators; moisturizers for the face and body, masks for the face and body, toners, eye creams, skin cleansing wipes; non-medicated skin care creams, lotions, oils, sprays, and gels for the face and body; anti-cellulite and body firming creams, lotions, serums and sprays for the face and body; nail polish, nail enamel, nail polish remover; fragrances for personal use; suncare lotions, bronzers, tanning lotions, sunscreens, self tanners, after sun soothers and rehydrators, namely, sun creams, lotions and gels”
  • CAITLYN filed by Lifeguard Licensing Corp. for “Clothing, namely, shirts, t-shirts, long-sleeved shirts, under shirts, polo shirts, night shirts, rugby shirts, jerseys, scrubs not for medical purposes, smocks, dress shirts, culottes, stretch pants, overalls, coveralls, denim jeans, jumpers, jump suits, stretch tops, tube tops, crop tops, tankinis, halter tops, hooded sweat shirts, wraps, warm-up suits, jogging suits, track suits, snow suits, parkas, capes, ponchos, cardigans, pants, jean jackets, cargo pants, shorts, boxer shorts, tops, tank tops, sweat shirts, sweat jackets, sweat shorts, sweat pants, blouses, dresses, sweaters, vests, fleece vests, pullovers, jackets, coats, blazers, suits, turtlenecks, reversible jackets, wind-resistant jackets, shell jackets, sports jackets, golf and ski jackets, heavy coats, over coats, top coats, cloth ski bibs, swimwear, beachwear, tennis wear, surf wear, ski wear, infantwear, swim caps, visors, headbands, ear muffs, neckerchiefs, thermal underwear, long underwear, briefs, bras, panties, thongs, G-strings, singlets, underclothes, night gowns, nighties, lingerie, slips, sarongs, leg warmers, leggings, tights, leotards, caps, hats, headwear, scarves, bandanas, belts, neckwear, ties, underwear, socks, loungewear, robes, pajamas, sleepwear, hosiery, gloves, rain slickers, boots, galoshes, rainwear, footwear, shoes and sneakers, sandals, flip-flops, and slippers”

I imagine the USPTO will deny these applications as identifying a living individual, unless consent in writing is obtained from Caitlyn Jenner. But if any of the applicants have Caitlyn’s written permission, they may be able to register the mark provided that all the other requirements for registration are met.

Did you know that the “Triple Crown” is awarded in many sports, not only thoroughbred racing?

Of course, during the last week much attention has been given to American Pharoah becoming the first horse to win the triple crown in 37 years.  For more on the American Pharoah trademarks, see my recent post here.

Here are some other triple crown trademarks (click for USPTO records):

  • TRIPLE CROWN – conducting cheerleading and dance competitions and events
  • TRIPLE CROWN – Entertainment services, namely, organizing and conducting softball tournaments
  • TRIPLE CROWN OF BUSINESS – Educational Services, namely conducting classes, seminars, conferences and workshops in the field of marketing, managing and business negotiating, including the distribution of books, publications and sound recordings in connection therewith
  • TRIPLE CROWN – Promoting, arranging and conducting sports car and automobile races and race activities, namely, a series of sports car and automobile race events to determine an overall winner of the series of sports car and automobile race events
  • TRIPLE CROWN – organizing and promoting state and national street hockey festivals, state and national three-on-three basketball tournaments, state and national volleyball tournaments, state and national baseball tournaments, college women’s pre-season national invitational basketball tournaments, state and national soccer tournaments, and state and national fast pitch softball tournaments
  • TRIPLE CROWN OF SKATEBOARDING – Entertainment services, namely organizing and conducting international skateboarding competitions
  • TRIPLE CROWN OF SURFING – entertainment services, namely organizing and conducting international competitions in the field of ocean sports
File:American Pharoah.jpg

Governor Hogan attends 2015 Preakness Stakes by Tom Nappi at Pimlico, Baltimore, Maryland 2015 Preakness Stakes at Pimlico. A thunderstorm resulted in sloppy track conditions. Author: Maryland GovPics

Trademark application for AMERICAN PHARAOH filed this week

Posted by ipelton on: May 15th, 2015

On May 10th, someone named Azar Nuben filed an application with the USPTO to register the AMERICAN PHARAOH trademark in connection with clothing. The application claims use of the name in connection with shirts since December 5, 2014.

The winner of the Kentucky Derby two weeks ago was American Pharoah  – misspelled. 

A strange coincidence or development?

If American Pharoah wins the Preakness tomorrow and thus has a chance to win the Triple Crown, I imagine that the horse’s owners will be applying to register AMERICAN PHAROAH early next week. The amount of money and branding potentially available to a Triple Crown winner certainly makes the investment in a few trademark applications worthwhile.

The evidence of use submitted with the trademark application is below:

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Grateful Dead trademarks after 50 years

Posted by ipelton on: May 4th, 2015

This year, the Grateful Dead are celebrating 50 years of playing music with special concerts and a forthcoming documentary directed by Martin Scorsese. The Grateful Dead, in my opinion, have been marketing geniuses for decades, and they were building communities and “social media” long before Facebook. They have also had good attorneys; their USPTO trademark registrations date back 41 years.

Below are some of the band’s trademark registrations. Stay tuned tomorrow for some third party “Dead inspired” trademarks….

Here are some of the Grateful Dead registered U.S. trademarks:

  • DEAD HEAD – HATS, T-SHIRTS; STICKERS, BUMPER STICKERS, AND DECALS; Metal license plates and non-luminous and non-mechanical metal signs
  • DEAD.NET – computer services, namely, providing access time to computer databases, business and advertising in the field of music and entertainment by means of a global computer network
  • Trademark image – Clothing, namely T-shirts, sweatshirts, jackets, hats, caps, headwear, and socks; and more

And band member side projects:

  • Mark Image– musical sound recordings and pre-recorded audio tapes, records, compact discs, and digital recordings featuring music
  • J. GARCIA –  Prerecorded audio and video goods featuring music and musical entertainment, namely phonograph records, analog and digital tapes and cassettes, analog and digital discs, compact discs, CDs, mini-discs, digital video discs, DVDs, laser discs, video discs, and CD-ROMs; downloadable audio and video recordings featuring music and musical entertainment; multimedia software recorded on CD, CD-ROM, DVD and digital recording media featuring musical entertainment; motion picture films featuring musical entertainment
  • 7 WALKERS – [featuring Bill Kreutzmann] Entertainment services, namely, live music concerts and concert tours; music publishing services; music fan club services; entertainment services, namely, providing an on-line computer database featuring nondownloadable prerecorded music, musical performances, musical videos, related music video clips and music films, and multimedia materials featuring music; providing an on-line computer database featuring information regarding a musical group, namely, nondownloadable graphics, information about the musical performers, news, reviews, photographs, schedules of tours, schedules of travel, schedules of live and prerecorded musical performances, schedules of releases of sound recordings, schedules of releases of video recordings, schedules of releases of digital recordings, schedules of releases of multi-media software, schedules of releases of collectible goods and printed matter merchandise