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Posts Tagged ‘celebrity brands’

In recent months, much has been made of Taylor Swift filing several dozen trademark applications for a variety of phrases and song titles. See stories in Rolling Stone (Taylor Swift Trademarks ‘This Sick Beat’ and Other ‘1989’ Phrases), Forbes, Time and other news sources.

Swift’s phrases and terms can potentially function as trademarks – if they are used to identify the sale of goods or services. In other words, using them as song or album titles, or as the chorus in songs, does not establish any trademark rights.

Ms. Swift is not the first musician to file for a lot of trademark registrations. Michael Jackson (and now his estate) own more than 300 current and old applications and registrations, including BAD, KING OF POP, THRILLER, and BILLIE JEAN. Elvis’ estate owns dozens (see my post, “The King” of trademarks: fun #Elvis trademarks on his 80th birthday | THE KING, GRACELAND, ELVIS HAS LEFT THE BUILDING and more). Steve Miller recently filed for FLY LIKE AN EAGLE, SPACE COWBOY, and more (see @TimberlakeLaw post here).

But who is the music world’s king of trademarks? Not Elvis or Michael Jackson, but Jimmy Buffett. Buffett’s Margaritaville Enterprises owns more than 100 pending application, and more than 225 current registrations at the USPTO.

Mark Image

His registrations include the following (click marks for USPTO records):

as well as a very interesting registration for the configuration of lighting fixtures in the shape of a sliced citrus fruit!

Trademark image

Hillary Clinton campaign files to protect logo and trademarks

Posted by ipelton on: April 22nd, 2015

Ten days ago, Hillary Clinton officially announced her run for president in 2016. Along with the announcement, her campaign unveiled a new logo design.

The Hillary logo was panned by many.  It certainly does not resonate the way Obama’s logo did.

Trademark image

Regardless of whether we like the logo, Hillary’s campaign was wise to apply to register the trademarks with the USPTO the day after the announcement. They smartly filed separate applications in black and white and color for more protection, along with an application for the wording HILLARY FOR AMERICA.  Even if they never become registered, the applications could be valuable during the campaign to help control or stop unauthorized uses of the logo as well as potential applicants for trademarks using her name and/or logo.

The campaign filed on April 13, 2015, to register the following trademarks in connection with political campaign services and a variety of products  (click marks for USPTO records):

Note that I have not yet found any other 2016 campaign filings from any of the other announced candidates.

Trademark guide to the FAST AND THE FURIOUS movie series

Posted by ipelton on: April 17th, 2015

The Fast & The Furious 7, in a few weeks, has already grossed hundreds of millions of dollars in ticket sales, and may become one of the top worldwide movies of all times, based on revenue generated.

Here is a trademark guide to the movie series [click marks for USPTO records]:

Universal Studios trademarks:

Other trademarks:

  • DWAYNE JOHNSON registered for entertainment services, namely, movie appearances by a professional entertainer
  • TYRESE GIBSON registered by the actor for ‘Entertainment services, namely, live, televised and movie appearances by a professional entertainer and dramatic and comedic performances associated therewith’
  • LUDACRIS registered for Entertainment, namely, live performances by a musical artist
  • fast&furious registered for ATV parts by Jydar Merchandise Co.
  • Fast Furious Japanese Grill registered for restaurant

There are a few others, including more applications from Universal Studios. But for a property that has made many many millions, it is a bit surprising that more  trademarks for related products or services have not yet been filed.

Note that Star Wars, Harry Potter, and other move properties that have made hundred of millions are the subject of a lot more trademark filings.

Your products or services need not be flashy to have a catchy slogan. As I have written in the past, even manure companies and garbage services have trademarks. Industrial packaging companies can have great slogans. Every single service or product variety can have a brand. Electrical supply companies have brands.

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Earlier This week I saw the truck in the photo from Atlantic Electric Supply on the road. The name might be unexciting, but the slogan is terrific: Grounded in tradition. Connected to the future. It is witty, unique, and memorable! And it tells you something about their business — they have been around, but can keep up with recent technological changes.

If only they had been wise enough to protect the slogan better by applying to register it with the USPTO….

 

 

 

Sunday is the Super Bowl®. In addition to the football game, Super Bowl Sunday is all really about brands – teams, television networks, advertisers, celebrities, and more.

For this year’s game, here is a lineup of some of valuable and important trademarks that will be on display Sunday (click trademarks or images for U.S. Patent and Trademark Office records):

  • UNIVERSITY OF PHOENIX STADIUM – registered for Entertainment services, namely providing multi-purpose stadium and athletic field facilities for sporting events, concerts, corporate events, social functions, conventions and trade and consumer shows; information services, namely, providing information relating to sporting and entertainment events and activities by means of the internet
  • Halftime performer KATY PERRY – Entertainment services in the nature of live musical performances…
    • LET LOVE RULE (t-shirts) from Perry’s special guest Lenny Kravitz

NEW ENGLAND TRADEMARKS

  • DO YOUR JOB – registered in 2014 for entertainment services, namely, providing expert commentary on sports events via the Internet
  • NEXT GAME UP – registered in 2014 for entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; providing a website featuring photographs and other multimedia materials in the field of sports and sporting events related to football games, competitions and exhibitions.
  • THE BELESTRATOR – Entertainment services, namely, providing expert commentary on sports events via television or the Internet
  • WE ARE ALL PATRIOTS – Fan clubs; online fan clubs; entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; providing a website featuring photographs and other multimedia materials in the field of sports and sporting events related to football games, competitions and exhibitions; providing online newsletters and alerts in the field of sports and sporting events related to football games, competitions and exhibitions
  • Trademark image – variety of goods and services
  • PATS – T-shirts, sweatshirts sold to promote an affiliation or association with a professional football team
  • REVIS ISLAND [Darrelle Revis] – t-shirts, sweatshirts, sweatpants, hats, footwear, sleepwear, swimwear
  • Trademark image[Tom Brady] – entertainment and education in the nature of on-going audio visual and multimedia interactive programming providing information on celebrities distributed over a global computer network; Clothing, namely, hats and shirts
  • WILFORK YOU UP [Vince Wilfork] – T-shirts
  • GET GRONK’D and GRONK NATION – owned by Gronk Nation, with statement “The name(s), portrait(s), and/or signature(s) shown in the mark identifies Robert Gronkowski, Christopher Gronkowski, Daniel Gronkowski, whose consent(s) to register is made of record.”
  • BLOUNT FORCE TRAUMA [LaGarette Blount] – t-shirts
  • TROPHY TOWN [owned by Kraft Group LLC] – T-shirts, sweatshirts, baseball caps, knit hats

SEATTLE TRADEMARKS

  • Trademark image- several registrations
  • SEATTLE SEAHAWKS – ENTERTAINMENT SERVICES IN THE FORM OF PROFESSIONAL FOOTBALL GAMES AND EXHIBITIONS
  • WE ARE 12
  • THE 12’s – pending application for Arranging for ticket reservations for professional football games and other football entertainment events connected with professional football; Arranging of contests for fans in connection with professional football games; Entertainment in the nature of professional football games; Entertainment services, namely, arranging and conducting of competitions for games of skill and chance and spirit competitions for professional football sports fans; Entertainment services, namely, conducting contests for fans in connection with professional football games; Fan clubs for professional football fans; organization of professional football games and games for professional football fans; organization of sports events in the field of professional football; Organizing community sporting and cultural events; Organizing exhibitions for the entertainment of professional football fans; Organizing sporting events, namely, professional football and sporting events for professional football fans; Providing information relating to professional sports and professional sporting events; Providing on-line newsletters in the field of professional football; Providing online newsletters in the field of professional football via e-mail
  • Trademark image- registered for ‘Accepting and administering monetary charitable contributions; Charitable fund raising; Philanthropic services concerning monetary donations; Political fund-raising services; Providing college scholarships; Providing educational scholarships; Providing grants to charitable organizations’
  • LEGION OF BOOM – towels
  • BLITZ – registered by Seahawks for “Entertainment services in the nature of a team mascot for a professional football team; public appearances by a mascot, both live and via broadcast over television, cable, satellite and/or worldwide web”
  • BEAST MODE: Registered by Marshawn Lynch for t-shirts
  • RUSSELL WILSON owns several pending applications, including:
    • DANGERUSS WILSON – Entertainment services, namely, live, televised and movie appearances by a professional entertainer; Entertainment services, namely, participation in professional football; Entertainment services, namely, personal appearances by a professional athlete
    • WHY NOT YOU –  charitable fundraising

SOME OTHER GENERAL BIG GAME TRADEMARK REGISTRATIONS

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