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Posts Tagged ‘celebrity brands’

This Saturday, California Chrome will race a mile and a half in the Belmont Stakes, seeking to be the first Triple Crown winner in decades, since Affirmed in 1978.

Here are is a trademark guide to the Belmont Stakes® [click names and logos for USPTO registration records]:

  • CALIFORNIA CHROME – registered for hubcaps and rims, not for horse racing! See my blog post for details.
  • BELMONT STAKES – Registered for “ENTERTAINMENT SERVICES, NAMELY, CONDUCTING AN ANNUAL HORSE RACE
  • BELMONT PARK – Registered for “ENTERTAINMENT SERVICES, NAMELY, CONDUCTING HORSE RACING EXHIBITIONS
  • AFFIRMED – registered for “mugs”
  • AFFIRMED – registered for shirts and hats
  • SECRETARIAT - a very famous triple crown winner, registered for ‘entertainment services, in the nature of thoroughbred racing
  • TRIPLE CROWN – registered for ‘PROMOTING THE COMPETITIVENESS OF THOROUGHBRED HORSE RACING
  • Mark Image- registered for ‘ORGANIZING AND SUPERVISING THE PROCESS OF NOMINATING THOROUGHBRED HORSES FOR A SERIES OF THOROUGHBRED RACES’

 

 

A few weeks ago in the NFL Draft, Johnny Manziel, AKA ‘Johnny Football’, was drafted by the Cleveland Browns.

Since then, more than a half dozen Cleveland themed Johnny trademark applications have been filed (Click marks for USPTO records):

As I have written many times… sports, celebrity, and branding continue to intersect more than ever!

NOTE that Manziel’s own application for JOHNNY FOOTBALL is pending but has been suspended because others beat him to the punch with related filings at the USPTO.

California Chrome won the Preakness over the weekend. In a few weeks, it will have a chance at history, trying to win the Triple Crown.

But California Chrome is a registered trademark — for wheel accessories! See USPTO records for Registration No. 3521430.

This does not mean that the horse is infringing the company’s trademark. California Chrome might be a descriptive name in the wheel industry. And the horse racing business is pretty far removed from the wheel business.

However, I would not be surprised (in fact, I would bet on it!) if the owners of the California Chrome horse file a trademark application with the USPTO before the Belmont Stakes, given the possible merchandising and value of winning the Triple Crown.

New RG3 logo – love it or leave it?

Posted by ipelton on: May 6th, 2014

Robert Griffin III, or RGIII or RG3, is the quarterback for the Washington Redskins. (For now, they are the Redskins. I believe they will change the name in the next year or two.)

Together with his apparel sponsor, Adidas, RG3 recently unveiled a new logo design:

Trademark image

Many superstars have their own logos — Lebron James, Tom Brady, Derek Jeter, Roger Federer, Tiger Woods, to name a few.  (As an aside, note that all those stars with logos have actually won championships.) The special logos help sell merchandise which help pay their endorsement contracts and put money in the athletes’ pockets.

What is the RG3 logo? It is some ‘mash up’ of an R a G and a 3. And it is shaped like home plate? (wrong sport?) I keep wanting to believe their is a hawk or an eagle or a talon in the design, since it looks like it has claws, but I don’t see it. Perhaps it is shaped like a shield, a la Superman? The G is hard to pick out.

The new logo is confusing, jumbled, and unattractive in my opinion.

One plus — Griffin’s company filed to protect the logo last month with the USPTO. See application Serial No. 86249951.

KISS: Best band trademark portfolio of all time

Posted by ipelton on: April 9th, 2014

The band KISS will be inducted into the Rock and Roll Hall of Fame this week. Is there any band with a more creative and more complete portfolio of trademarks? I don’t think so.

In my opinion, the Rolling Stones logo is the best rock band logo of all time. But as you will see below, KISS has much more than a great logo. It is great slogans. And makeup which is creatively registered (possibly they were the first makeup configuration registrations in the US) and protect not just live music but a variety of other goods and services that the band profits from. They even sponsor an Arena Football team, the LA KISS!

Here are some of the many KISS trademarks:

  • Trademark image
  • YOU WANTED THE BEST, YOU GOT THE BEST - Entertainment services, namely, live musical performances by a group
  •  Mark Image
  • KISSOLOGY
  • KISS ARMY
  •  - clothing namely, shirts, T-shirts, jackets and caps
  • - clothing namely, shirts, T-shirts, jackets and caps
  •  – clothing namely, shirts, T-shirts, jackets, and caps
  •  – toys, namely action figures, and dolls
  • - Toys, namely action figures, and dolls
  •  - sound recordings featuring music; sound and video recordings featuring music and musical performances

 

NOTE: Another interesting trademark is the unique shape of the building for the Rock and Roll Hall of Fame + Museum.

Mark Image