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Posts Tagged ‘celebrity brands’

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7
Apr

Wrestlemania 29: a trademark guide

Posted by ipelton on: April 7th, 2013

Below is a brief guide to some of the many trademarks involved in WWE’s Wrestlemania 29 today. WWE has long realized that it creates brands in its wrestlers and entertainers. It owns the names of the wrestlers. And thus it owns many trademark registrations – more than 600! For example, tonight’s headliners – The Rock and John Cena – are both registered names belonging to the WWE for use in connection with entertainment  and performance services by a wrestler.

Trademark Guide to Wrestlemania 29: (click marks for USPTO records)

 

 

 

 

 

25
Feb

The Oscars trademarks of 2013

Posted by ipelton on: February 25th, 2013

Last night was the glitz and glamour of the OSCARS®. As pop culture, celebrity and branding continue to merge, there are many Oscar nominees and winners from this year that have protected trademarks.  In fact, I would be willing to bet that there were more registered trademarks on stage at the Oscars this year than ever before.

Movies

 

Actors & Actresses

 

Music

 

Of course, the Academy of Motion Picture Arts and Sciences recognizes the value of the Oscar brand too:

  • ACADEMY AWARD – registered for “excellence in the field of motion pictures through the issuance of awards”
  • ACADEMY AWARDS – registered for “educational and entertainment services rendered through the medium of a annual live, television program dealing with motion pictures” and “books, pamphlets, brochures, and press kits issued from time to time”
  • OSCAR – registered for “entertainment and educational services – namely, telecasts in connection with the recognition of distinguished achievement in the motion picture industry; library and reference services; theatrical exhibitions of motion pictures”
  • OSCARS – registered for “entertainment services, namely, telecasts in connection with the recognition of distinguished achievement in the motion picture industry”
  • OSCAR NIGHT – registered for “educational and entertainment services rendered through the medium of an annual live, televised program dealing with motion pictures”
  • registered for “educational and entertainment services rendered through the medium of a annual live, television program dealing with motion pictures” and “books, pamphlets, brochures, and press kits issued from time to time”
  • SUNDAY AT THE OSCARS – registered for ”educational and entertainment services rendered through the medium of an annual live, televised program dealing with motion pictures”

 

15
Feb

Michael Jordan, the brand (in honor of his 50th birthday this week)

Posted by ipelton on: February 15th, 2013

Michael Jordan helped branding and celebrity endorsements explode. In the 1990′s at the height of his basketball prowess, he was one of the most recognizable people on earth, and one of the most liked celebrities (despite not having much of a personality and never taking a stand on any difficult issues).

Nike and Michael Jordan created a branding powerhouse. Air Jordans became a pop culture phenomenon and launched an explosion in the sporting goods industry. The brand expanded beyond basketball, beyond sporting goods, and beyond the playing career of Jordan. I think that Nike’s Air Jordan should be in the branding hall of fame, if there is one.

Here are just a few of the trademarks that grew out of this brand [click marks and logos for USPTO records]

12
Feb

Grammy award winners feature a lot of trademarks

Posted by ipelton on: February 12th, 2013

… and I don’t mean a “trademark” sound or a “trademark” look. I mean brands.  And trademark registrations and applications. This is wise. The cost to protect a trademark, compared to the cost of making and promoting a record or a concert tour, is minimal. And entertainers sell not only music, but often shirts and other goods featuring their brand name, not to mention endorsement opportunities.

55th Grammy® Award winners in major categories with US trademark registrations or applications (click to open USPTO records):

The only names in the top category winners that are missing out on the maximum protection are:

  • MUMFORD & SONS
  • FRANK OCEAN

Tip: The protected brands above were ready for their “star turn” on national television with a huge audience. Is your brand ready and protected in the event that it receives major recognition or coverage?

21
Jan

Colin Kaepernick had a busy week: leading 49ers to the Super Bowl and applying to register 6 trademarks

Posted by ipelton on: January 21st, 2013

What a week – of football and trademarks – for San Francisco 49er quarterback Colin Kaepernick!

Sunday, January 13th – in his first postseason game, leads the 49ers to a 45-31 victory over the Green Bay Packers, breaking the NFL record for rushing yards by a QB in a game (181), and advancing the NFC Championship game

Monday, January 14th - less than 24 hours after the playoff victory, Kaepernick’s attorneys file sixtrademark applications at the USPTO:

  • COLIN KAEPERNICK Application Serial No. 85822707 for ‘Clothing, namely, shirts, pants, jackets, footwear, hats and caps, jerseys’ (based on an intent to use the mark in commerce)

Sunday, January 20th – the rising star led the 49ers in an NFC Championship victory over the Atlanta Falcons, advancing to the Super Bowl®

 

evidence of used filed with the USPTO for the KAEPERNICKING trademark application

 

 

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