Blog

Posts Tagged ‘celebrity brands’

As noted here frequently, pop culture can often drive trademark filings. Caitlyn Jenner, formerly Bruce Jenner, has certainly been in the news a lot recently, including a much-discussed Vanity Fair cover. And in recent weeks, multiple “Caitlyn” trademark application filings have been made at the USPTO. It is unclear which, if any, of these applicants have written agreements with Caitlyn Jenner.

Click marks below for USPTO records:

  • I AM CAITLYN filed by E! Entertainment Television, LLC for “Entertainment services in the nature of television and multimedia program series featuring subjects of general human interest distributed via various platforms across multiple forms of transmission media; providing entertainment information to others via a global computer network”
  • CAITLYN JENNER filed by Leon Youngblood for Entertainment in the nature of an ongoing special variety, news, music or comedy show featuring * broadcast over television, satellite, audio, and video media; Entertainment services, namely, providing ongoing television programs in the field of * via a global computer network; Tops for PANT, SUITS, DRESSES, BATHING SUITS, HATS
  • CALLL ME CAITLYN filed by A.R. IMPORTS, LLC for “fragrances and cosmetics”
  • HER BY CAITLYN filed by A.R. IMPORTS, LLC for “fragrances and cosmetics”
  • CAITLYN filed by A.R. IMPORTS, LLC for “fragrances and cosmetics”
  • FREE BY CAITLYN filed by A.R. IMPORTS, LLC for “fragrances and cosmetics”
  • CAITLYN filed by Home Essentials & Beyond, Inc. for “Serve-ware, drink-ware, and beverage dispensers, made of ceramic and/or glass”
  • CAITLYN filed by Lifeguard Licensing Corp. for “Cosmetics, toilet preparations and perfumery products, namely, lipsticks, lip gloss, lip liners, lip balms, lip palettes; eye shadows, eye lining pencils, liquid eye liners, eye makeup, mascara, eyebrow pencils, artificial eyelashes, eye palettes; blushers, multi-use cosmetic sticks, foundation makeup, pressed powder, loose powder, makeup remover, concealers, multi-use colored creams, powders and gels for use on face, cleansers, namely, facial cleansers and skin cleansers; exfoliators, namely, skin and facial exfoliators; moisturizers for the face and body, masks for the face and body, toners, eye creams, skin cleansing wipes; non-medicated skin care creams, lotions, oils, sprays, and gels for the face and body; anti-cellulite and body firming creams, lotions, serums and sprays for the face and body; nail polish, nail enamel, nail polish remover; fragrances for personal use; suncare lotions, bronzers, tanning lotions, sunscreens, self tanners, after sun soothers and rehydrators, namely, sun creams, lotions and gels”
  • CAITLYN filed by Lifeguard Licensing Corp. for “Clothing, namely, shirts, t-shirts, long-sleeved shirts, under shirts, polo shirts, night shirts, rugby shirts, jerseys, scrubs not for medical purposes, smocks, dress shirts, culottes, stretch pants, overalls, coveralls, denim jeans, jumpers, jump suits, stretch tops, tube tops, crop tops, tankinis, halter tops, hooded sweat shirts, wraps, warm-up suits, jogging suits, track suits, snow suits, parkas, capes, ponchos, cardigans, pants, jean jackets, cargo pants, shorts, boxer shorts, tops, tank tops, sweat shirts, sweat jackets, sweat shorts, sweat pants, blouses, dresses, sweaters, vests, fleece vests, pullovers, jackets, coats, blazers, suits, turtlenecks, reversible jackets, wind-resistant jackets, shell jackets, sports jackets, golf and ski jackets, heavy coats, over coats, top coats, cloth ski bibs, swimwear, beachwear, tennis wear, surf wear, ski wear, infantwear, swim caps, visors, headbands, ear muffs, neckerchiefs, thermal underwear, long underwear, briefs, bras, panties, thongs, G-strings, singlets, underclothes, night gowns, nighties, lingerie, slips, sarongs, leg warmers, leggings, tights, leotards, caps, hats, headwear, scarves, bandanas, belts, neckwear, ties, underwear, socks, loungewear, robes, pajamas, sleepwear, hosiery, gloves, rain slickers, boots, galoshes, rainwear, footwear, shoes and sneakers, sandals, flip-flops, and slippers”

I imagine the USPTO will deny these applications as identifying a living individual, unless consent in writing is obtained from Caitlyn Jenner. But if any of the applicants have Caitlyn’s written permission, they may be able to register the mark provided that all the other requirements for registration are met.

Did you know that the “Triple Crown” is awarded in many sports, not only thoroughbred racing?

Of course, during the last week much attention has been given to American Pharoah becoming the first horse to win the triple crown in 37 years.  For more on the American Pharoah trademarks, see my recent post here.

Here are some other triple crown trademarks (click for USPTO records):

  • TRIPLE CROWN – conducting cheerleading and dance competitions and events
  • TRIPLE CROWN – Entertainment services, namely, organizing and conducting softball tournaments
  • TRIPLE CROWN OF BUSINESS – Educational Services, namely conducting classes, seminars, conferences and workshops in the field of marketing, managing and business negotiating, including the distribution of books, publications and sound recordings in connection therewith
  • TRIPLE CROWN OF POLO – PROMOTING COMPETITIONS AND TOURNAMENTS OF OTHERS BY AWARDING PRIZES TO WINNERS OF DESIGNATED POLO TOURNAMENTS; PROMOTING THE SPORT OF POLO BY AWARDING PRIZES TO WINNERS OF DESIGNATED POLO TOURNAMENTS
  • TRIPLE CROWN – Promoting, arranging and conducting sports car and automobile races and race activities, namely, a series of sports car and automobile race events to determine an overall winner of the series of sports car and automobile race events
  • TRIPLE CROWN – organizing and promoting state and national street hockey festivals, state and national three-on-three basketball tournaments, state and national volleyball tournaments, state and national baseball tournaments, college women’s pre-season national invitational basketball tournaments, state and national soccer tournaments, and state and national fast pitch softball tournaments
  • TRIPLE CROWN OF SKATEBOARDING – Entertainment services, namely organizing and conducting international skateboarding competitions
  • TRIPLE CROWN OF SURFING – entertainment services, namely organizing and conducting international competitions in the field of ocean sports
File:American Pharoah.jpg

Governor Hogan attends 2015 Preakness Stakes by Tom Nappi at Pimlico, Baltimore, Maryland 2015 Preakness Stakes at Pimlico. A thunderstorm resulted in sloppy track conditions. Author: Maryland GovPics https://www.flickr.com/people/64018555@N03

Trademark application for AMERICAN PHARAOH filed this week

Posted by ipelton on: May 15th, 2015

On May 10th, someone named Azar Nuben filed an application with the USPTO to register the AMERICAN PHARAOH trademark in connection with clothing. The application claims use of the name in connection with shirts since December 5, 2014.

The winner of the Kentucky Derby two weeks ago was American Pharoah  – misspelled. 

A strange coincidence or development?

If American Pharoah wins the Preakness tomorrow and thus has a chance to win the Triple Crown, I imagine that the horse’s owners will be applying to register AMERICAN PHAROAH early next week. The amount of money and branding potentially available to a Triple Crown winner certainly makes the investment in a few trademark applications worthwhile.

The evidence of use submitted with the trademark application is below:

Related Posts:

Grateful Dead trademarks after 50 years

Posted by ipelton on: May 4th, 2015

This year, the Grateful Dead are celebrating 50 years of playing music with special concerts and a forthcoming documentary directed by Martin Scorsese. The Grateful Dead, in my opinion, have been marketing geniuses for decades, and they were building communities and “social media” long before Facebook. They have also had good attorneys; their USPTO trademark registrations date back 41 years.

Below are some of the band’s trademark registrations. Stay tuned tomorrow for some third party “Dead inspired” trademarks….

Here are some of the Grateful Dead registered U.S. trademarks:

  • GRATEFUL DEAD – ENTERTAINMENT SERVICES-NAMELY, PUBLIC APPEARANCES BY A MUSICAL AND VOCAL GROUP
  • DEAD HEAD – HATS, T-SHIRTS; STICKERS, BUMPER STICKERS, AND DECALS; Metal license plates and non-luminous and non-mechanical metal signs
  • THE DEAD – LIVE PERFORMANCES OF A MUSICAL GROUP; MUSICAL SOUND RECORDINGS; and more
  • DEAD.NET – computer services, namely, providing access time to computer databases, business and advertising in the field of music and entertainment by means of a global computer network
  • Trademark image – Clothing, namely T-shirts, sweatshirts, jackets, hats, caps, headwear, and socks; and more

And band member side projects:

  • Mark Image– musical sound recordings and pre-recorded audio tapes, records, compact discs, and digital recordings featuring music
  • J. GARCIA –  Prerecorded audio and video goods featuring music and musical entertainment, namely phonograph records, analog and digital tapes and cassettes, analog and digital discs, compact discs, CDs, mini-discs, digital video discs, DVDs, laser discs, video discs, and CD-ROMs; downloadable audio and video recordings featuring music and musical entertainment; multimedia software recorded on CD, CD-ROM, DVD and digital recording media featuring musical entertainment; motion picture films featuring musical entertainment
  • RATDOG – [featuring Bob Weir] ENTERTAINMENT SERVICES IN THE NATURE OF A LIVE MUSICAL GROUP
  • 7 WALKERS – [featuring Bill Kreutzmann] Entertainment services, namely, live music concerts and concert tours; music publishing services; music fan club services; entertainment services, namely, providing an on-line computer database featuring nondownloadable prerecorded music, musical performances, musical videos, related music video clips and music films, and multimedia materials featuring music; providing an on-line computer database featuring information regarding a musical group, namely, nondownloadable graphics, information about the musical performers, news, reviews, photographs, schedules of tours, schedules of travel, schedules of live and prerecorded musical performances, schedules of releases of sound recordings, schedules of releases of video recordings, schedules of releases of digital recordings, schedules of releases of multi-media software, schedules of releases of collectible goods and printed matter merchandise

Saturday night will be the biggest night in boxing in quite some time. Floyd Mayweather is fighting Manny Pacquiao. The fight took years to be agreed upon. The payday for the boxers will be enormous, as the fight is expected to generate hundreds of millions of dollars.

The tale of the trademarks is much more lopsided than the tale of the tape: Mayweather owns more than 100 applications and registrations at the USPTO; Pacquiao owns none (although his trainer owns one).

Here is a guide to the many trademarks viewers will see in the ring [click marks for USPTO records]:

Mayweather Trademarks

Promoters

  • TOP RANK – Entertainment services, namely, staging and conducting boxing matches
  • MAYWEATHER PROMOTIONS – Entertainment services, namely, arranging and conducting sporting events, musical concerts and entertainment shows; production of television programs featuring sporting events, musical concerts and entertainment shows

Boxers’ apparel and equipment

  • Mark Image– [gloves to be worn by Mayweather] boxing equipment, namely, boxing gloves, boxing training gloves, head guards, mitts, punching bag gloves, speed bags, double end bags, heavy bags; protective athletic equipment, namely, wraps, and foul cup protectors
  • Mark Image[gloves to be worn by Pacquiao] Boxing Gloves, Fighting Gloves, Amateur Fighting Gloves, Training Gloves, Bag Gloves, Headguard and Cheek Protectors, Foul-Proof Protection Cup, Kidney and Foul Protection Cup, Training Bag, Speed Striking Bag, Double-End Bag, Punch Mitts, Punch Round Cushion, Corner Cushions, Safety Corner Cushions, Striking Bag Platform, Amateur Headguard, Giant Boxing Gloves

More trademarks on display at the fight

  • Mark Imageoperation of casinos and more
  • Mark Image[The mark consists of a configuration in the form of a lion sculpture which serves as the entrance into the establishment in which the services are rendered. The lining is a feature of the mark and does not indicate color] hotel, restaurant, providing convention facilities; entertainment services; namely, operation of theme parks, operation of casinos
  • FREDDIE ROACH – [Pacquiao’s trainer] Athletic training services; Instruction in the field of boxing; Personal coaching services in the field of boxing; Physical fitness training services; Sports training services; Training services in the field of boxing
  • FanDuel – [a major sponsor] Entertainment services in the nature of fantasy sports leagues
  • LET’S GET READY TO RUMBLE – entertainment in the nature of a live announcer and in the nature of pre-recorded announcements recorded on audio, video and electronic media, namely, radio, television, motion picture trailers, videotapes, CD’s, the global computer network, computer software and other electronic disks, namely, laser, CD-ROM, DIVX, and DVD, and performed or broadcasted at sporting, entertainment and cultural events
  • FLYWIRE – [Nike shoe technology worn by Pacquiao] Footwear
  • MOTOLITE – [Philippine company that is a major Pacquiao sponsor] vehicle storage batteries
  • TECATE – beer sponsor
  • AIRASIA – [a Pacquiao sponsor] Transport, namely, transport by air; air transport; air freight shipping services; freight forwarding; passenger transport; transport of travelers; transportation reservation; travel reservation; travel arrangement; air transportation services for cargo; piloting; warehousing; storage of goods
  • WBC – [one of the title belts at stake]  PROMOTION OF PUBLIC AWARENESS OF AND INTEREST IN THE SPORT OF BOXING AND ENHANCEMENT OF THE QUALITY OF THE SPORT OF BOXING
  • UNITED STATES ANTI-DOPING AGENCY will be testing the boxers – Drug testing for the use of illegal or prohibited performance enhancing substances or methods by participants in various sports

As with any big televised event, viewers are very likely to be inundated with trademarks during the fight, before and after the fight, and during the commercials.