Posts Tagged ‘firm news’

Erik M Pelton & Associates celebrates 15 years of trademarks

Posted by ipelton on: December 19th, 2014

Earlier this week, I had the pleasure of hosting the local Falls Church Chamber of Commerce happy hour gathering. I hosted the event as part of the celebration of 15 years of trademark practice! That’s right, in December of 1999 I launched my law practice and filed my first trademark applications.

I remember those first weeks vividly, waiting for small businesses to find my “homemade” website. From the start, I aimed to offer reasonable flat fees and exceptional service. While a lot has changed over those 15 years (for example, those first applications were hand delivered to the USPTO, now documents are filed around the world with a click), our core principles at Erik M. Pelton & Associates remain the same. Thanks to the trust we have earned from our clients, we have become leaders in the trademark field and successfully registered more than two thousand trademarks for clients from around the world in all types of industries.

It continues to be a joy and privilege to work with so many successful entrepreneurs and business owners.

Erik Pelton – Making trademarks bloom since 1999®






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I frequently advocate on this blog that we should practice what we preach.  Many trademark law firms don’t have good slogans or logos. Many trademark law firms have not registered their trademarks with the United States Patent and Trademark Office.

Not so here at Erik M. Pelton & Associates!  Just added to our roster of registered trademarks: THE NONTRADITIONAL TRADEMARK LAWYERS®.

Get it? It is a double entendre, which makes for a fun, memorable and good trademark.

  • Nontraditional trademarks are source indicating things that are not words or designs, such as sounds, colors, shapes, mascots, uniforms, packaging, and more.
  • Nontraditional lawyers are different from traditional law firms. They use technology to provide more efficient services – the internet for research, email for communication, networks for document storage, and online systems for filing. They charge flat fees. They are smaller and nimble. They publish blogs, create apps, and use social media. They build and use proprietary software for managing dockets and deadlines. Their attorneys answer the phones and return messages promptly.

At Erik M. Pelton & Associates, we are nontraditional. And we have a great deal of experience protecting ‘nontraditional’ trademarks!

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Just recently, the number of registrations with my name attached to them in the public records of the USPTO surpassed 2,000.  It is not possible (to my knowledge) to know precisely how many trademarks I have registered — the registrant could change USPTO records sometimes  after the registration issued in some circumstances, and I could become counsel of record at the USPTO on some files after the registration has been granted.

Regardless, this is the first time the USPTO records have reflected more than 2,000 registered records associated with the name Erik Pelton®.

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INTA14 Hong Kong in photos – Visiting Clients

Posted by ipelton on: May 26th, 2014

I was fortunate during my visit in Hong Kong to visit with several clients. Meeting with client’s in person around the world was wonderful. I was even treated to a real local lunch by Colin Wu of the HKIPX and US China Business Association. Kay’s Designs International showed me their operations. And I visited the Volcom store inside a vast mall.



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The 29th Annual Intellectual Property Law Conference of the ABA Section of Intellectual Property Law will be April 2-4, 2014, in Arlington, Virginia and will feature yours truly among the speakers.

Topics to be covered at the conference include:

  • Lions, Tigers, and Friends: Social Media Law Roundup
  • Best Practices in Brand Protection Strategy in the New gTLD Era
  • Anatomy of an International Trademark License Agreement
  • Hollow Remedies: Insufficient Relief Under the Lanham Act
  • Madrid Protocol or Not: Global Branding & Trademarks
  • Non-Traditional Trademarks & the Entertainment & Sports Industries
  • Best Practices in Filing & Managing Trademarks (featuring yours truly!)

For more details, see flyer below or Note that the early registration discount is good through March 14th.